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What the Hatch and Don Jalapeno stem from the same family with the only difference being the peppers used. We designed the packaging to be similar while retaining the screen printed look of the peppers in the design. These two beers are only available for a limited time during the year. What the Hatch was selected as HEB’s PRIMO pick for the month. In addition, to redesigning the carriers we created promotional pieces for in-store displays and sales materials.
May 10, 2016
Art Direction, Beer, Branding, Featured, Print