Tres Artes?! like Tres leches? ¡Correcto! I am going to compare my creative journey thus far to Tres Leches! Three layers of creative sweetness :) ...
The first bomber bottle commissioned by Texian Brewing was for the Liberty IPA. The sister ship to the Brutus (or brother? we dont know how the naming of ships works), the Liberty was a ship that played an important role in Texas history, which is the branding strategy for Texian Brewing. The story and name are provided by the client, but the color palette and sketching was left to us.
After doing our research on the Liberty, we digitally drew her close to the Texas gulf coast. The eagle logo, fonts, and website for Texian Brewing Company were also designed and developed, respectively, by Oak. The Liberty packaging won an American Advertising Federation award in 2015.
February 2, 2016
Addy Winning, Art Direction, Beer, Branding, Featured, Print