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After years of the very dynamic Pinks site, Pinks Pizza asked for OAK for redesign. To keep with the current site, a very animated site a full screen HTML background videowas created. They really wanted to keep the “skater-friendly” attitude of the original site. We wanted to create something that was very pink, very, very pink. So we used a darker more sparse palette and brighter tones of neon pink. A few of their locations include neon lights on the exterior and so we created a neon-inspired version of the logo. The push navigation includes extra social media items and helps clarify the icons, as does the mouse over icon name..
December 10, 2015
Art Direction, Interactive