Tres Artes?! like Tres leches? ¡Correcto! I am going to compare my creative journey thus far to Tres Leches! Three layers of creative sweetness :) ...
When Texian Brewing Co. approached us to launch their new Bomber limited series with Summer Sandia.
Using the historical scenery as the framework we wanted the design to reflect a style close to a printed press look using a limited color pallet while having fun with the scene.
The packaging reinforces the brand by pairing historical illustration with a clean design and bright colors, resulting in a strong shelf presence.
Summer Sandia has, arguably, the most fun label in the entire Texian line with both the content and the splashes of pink in the otherwise minimally colored packaging. Pink is especially eye-catching in the beer aisle. Our Texas forefathers never would’ve made it through storming the Alamo and founding the great nation of Texas without taking a snack break. The Summer Sandia label also won an American Advertising Federation award in 2015, and was published in Print Magazine’s 2015 Design Annual.
August 27, 2015
Addy Winning, Art Direction, Beer, Branding, Featured, Print