Tres Artes?! like Tres leches? ¡Correcto! I am going to compare my creative journey thus far to Tres Leches! Three layers of creative sweetness :) ...
Texian Brewing Company is proud of their Texas heritage. Founded and brewing in Richmond, Texas (southwest of Houston), Texian is owned and operated by a sixth generation Texan. Their beers are made for the Texas heat but feature innovative flavors and twists on old favorites. Their beers are named after historical Texas events and figures, and they wanted comprehensive branding in that spirit.
Letting the shine of the aluminum show through was something that the owner of Texian loved when we proposed it. We thought it would make the historical figures and stories look that much more impressive, and it saves money on cans, which is a priority for any start-up. The Texian cans won an American Advertising Federation award for packing in 2015.
October 2, 2015
Addy Winning, Art Direction, Beer, Branding, Featured, Print