• Tres Artes :: Hassana Tadi

    Tres Artes?! like Tres leches? ¡Correcto! I am going to compare my creative journey thus far to Tres Leches! Three layers of creative sweetness :) ...

  • Journeys of Creativity, by Daniel Cardoza

    Creativity and self-expression have been things that naturally flow through me since I was young enough to realize what imagination was. In my childhood, this manifested......

  • Picking up the axe

    We are happy to introduce our newest team member to pick up the axe Daniel Cardoza as our new Graphic Designer. You can read more......

  • Nueterra Partners with OAK

    On the growth curve that Nueterra Capital is experiencing, Dan Tasset, CEO and Chairman has agreed to partner with OAK to help the company grow......

  • The Inherent Balancing Act That Is Craft Beer

    By: Sonny Franks   The craft beer industry faces a unique set of marketing challenges thanks to the constant question of how to grow while......

Oak Interactive
Disney Magic Run Bogota
Texas, Tamale, Design, Houston, Addy, Graphic Design, Print Design, Poster, Advertisement
portfolio_page-template-default,single,single-portfolio_page,postid-51229,eltd-core-1.0.3,, vertical_menu_with_scroll,side_menu_slide_with_content,width_270,wpb-js-composer js-comp-ver-4.5.3,vc_responsive,elementor-default

Disney Magic Run Bogota

Their Goal Growing the audience Disney Magic Run needed to reach a local audience of fans and runner lovers with particular interest. Specifically, the company wanted to increase ticket sales and attract new audiences to participate in the run under a family environment. Success Story Finding the ticket to success The Open Games Group Company worked with Oak Interactive to design a digital media strategy to drive ticket sales for its Disney Magic Run 2015, seeing a 6X return on ad spend. Our Solution
Multiple targeting tools. We began creating campaigns targeted at the people living in certain areas with strong content about having the run very soon (No dates) in order to drive awareness and expectation about the event. (Message 1) On the second phase, we focused on remarketing by using information from the conversion tracking pixel and the Custom Audiences tool to reach people who had already visited the company’s online store. (Message 2 + incentives) Used correct channels such as video ads and social ds to capitalize efforts on google Search where conversion rate is higher and 60% of all sales came from it.  




November 2, 2015


Advertising, Interactive, Media