• Tres Artes :: Hassana Tadi

    Tres Artes?! like Tres leches? ¡Correcto! I am going to compare my creative journey thus far to Tres Leches! Three layers of creative sweetness :) ...

  • Journeys of Creativity, by Daniel Cardoza

    Creativity and self-expression have been things that naturally flow through me since I was young enough to realize what imagination was. In my childhood, this manifested......

  • Picking up the axe

    We are happy to introduce our newest team member to pick up the axe Daniel Cardoza as our new Graphic Designer. You can read more......

  • Nueterra Partners with OAK

    On the growth curve that Nueterra Capital is experiencing, Dan Tasset, CEO and Chairman has agreed to partner with OAK to help the company grow......

  • The Inherent Balancing Act That Is Craft Beer

    By: Sonny Franks   The craft beer industry faces a unique set of marketing challenges thanks to the constant question of how to grow while......

Oak Interactive

Don Jalapeno and What the Hatch

What the Hatch and Don Jalapeno stem from the same family with the only difference being the peppers used. We designed the packaging to be similar while retaining the screen printed look of the peppers in the design. These two beers are only available for a limited time during the year. What the Hatch was selected as HEB’s PRIMO pick for the month.  In addition, to redesigning the carriers we created promotional pieces for in-store displays and sales materials.


May 10, 2016


Art Direction, Beer, Branding, Featured, Print