Marketers like you spend thousands of dollars per month on digital marketing. When someone clicks-through on your ads and arrives on your landing page, is that where the journey ends? What if they click deeper into your site looking at specific products and services?
With ‘re-targeting’ or ‘remarketing’ you can “follow” your prospects around reminding them both of your brand and the product or service that they were specifically looking at. Retargeting helps improve conversions and ROI because you’ve already paid for the prospect to come to your site. This tool reminds them to come back.
What Is Re-targeting?
When you visit a site and leave, then see banner ads from that site on subsequent sites you visit, you are being retargeted.
Re-targeting targets bounced-off web traffic which is users that visited your website but didn’t convert. It re-engages these visitors via display ads so that they revisit the site and turn into either a customer (ecommerce) or an inquiry (fill out a Contact Form or call a phone number).
The Marketing Rule of 7 claims that a prospect needs to see/hear an advertiser’s message at least seven times before they’ll take action. Since seven different interactions would take up a lot of time and cost, website owners target prospects on different parts of the sales funnel using re-targeting tactics.
Re-targeting keeps your products or services on the customer’s radar, building on brand awareness and reminding them of your offerings. It helps to build trust in your brand, which influences a lot of purchasing decisions in the future. Studies show that re-targeted consumers are likely to convert by 43%.
2. Helps You Gain Insights
You can use re-targeting strategies to find out where the highest percentages of your conversions take place once the visitor has left the site. Analytics from your previous and current re-targeting campaigns act as a road map for your future efforts to bring qualified web traffic.
Over time, you can fine-tune all your digital marketing efforts accordingly to maximize results.
3. Increases Engagement and Conversions
Re-targeting gives you a chance to make a second impression; it allows you to reconnect with your visitors in a meaningful way.
Retargeted marketing can put you in front of nearly 84% of your targeted traffic for over 10-18 exposures per month. It sets you apart from competitors by allowing you to provide your prospects with timely reminders of your offerings.