[vc_row][vc_column width=”1/1″][vc_column_text]Their Goal Growing the audience Disney Magic Run needed to reach a local audience of fans and runner lovers with particular interest. Specifically, the company wanted to increase ticket sales and attract new audiences to participate in the run under a family environment. Success Story Finding the ticket to success The Open Games Group Company worked with Oak Interactive to design a digital media strategy to drive ticket sales for its Disney Magic Run 2015, seeing a 6X return on ad spend. Our Solution
Multiple targeting tools. We began creating campaigns targeted at the people living in certain areas with strong content about having the run very soon (No dates) in order to drive awareness and expectation about the event. (Message 1) On the second phase, we focused on remarketing by using information from the conversion tracking pixel and the Custom Audiences tool to reach people who had already visited the company’s online store. (Message 2 + incentives) Used correct channels such as video ads and social ds to capitalize efforts on google Search where conversion rate is higher and 60% of all sales came from it. [/vc_column_text][/vc_column][/vc_row]
