How to Make Your Marketing Connect with Millennials In 2020
If Billie Eilish’s FIVE Grammy wins in 2020 taught us anything, it’s that millennials are becoming more influential both culture and business. They’re now well into adulthood and have acquired more purchasing power than they have ever had. Like most marketing plans, you must consider how this demographic is unique. They are totally different from any other demo before them in both behavior and mindset.
The number of millennials in the United States has gone up to over 73 million people. This means that millennials are a large portion of your consumer base and only getting larger.
Here are a few things to keep in mind as you target millennials in your marketing strategy.
Put mobile marketing front and center
Millennials are a high-tech generation that have grown up using mobile devices. Some would argue that they’re addicted, but that’s for another blog. Young adults are easy to spot in a crowd because they’re usually the ones with eyes hidden behind the screens of their smartphones. It’s safe to say that most of their time is spent browsing online—either on their browser or one of the hundreds of Apps that they’ve managed to cram on their device. A smart mobile strategy that includes mobile advertising enables you to intercept their attention and expose your brand to this hard-to-reach demo.
The social aspect of social media
According to surveys and research, millennials continue to be the generation that uses social media most during the day. This makes social media marketing one of the most important marketing tools over the past decade. With social media, you can have both conversations with your millennial audience as well as easily direct your brand’s message to them in either short, succinct creative ads or long format creative like videos for deeper engagement.
Influencing the influencers
Millennials are not easily sold on companies and brands who claim that their product or services are the best in the market. In their eyes, when a company beats its own chest, millennials respond with a familiar eye roll. They are looking for true, authentic messages –- the kind that come from using influencer marketing. When a famous blogger, Instagram influencer or celebrity unpacks your products, uses them, and vouches for their quality, millennials pay attention. Think of it as celebrity endorsement in the social media age.
Create an authentic experience
Millennials are all about what’s real and true. Experts in millennial marketing say that since the market is so saturated with products that are relatively similar, millennials are absorbing a lot of information on each brand. As they distill this information, they look for authenticity from the brands they choose. When brands think outside of the box by showing a broader commitment to the well-being of the society, the planet or a cause, they can create an authentic as well as a socially conscience experience that millennials find compelling.
OAK Interactive offers a range of digital marketing services to help companies grow by attracting more millennials as well as other clearly defined target audiences. Get in touch with our brand advertising agency today!