Radio, Addy Winning, Advertising, Branding, Featured
Church Services is a home service company that gives homeowners peace of mind knowing that they can get help for heating / cooling, plumbing, electrical, pest control and foundation repair all from one source.
The company was challenged in the marketplace by much larger competitors who outspent them almost 10-to-1. Since we couldn’t outspend them, we had to out-think them.
To leverage the company’s brand with compelling creative that would get noticed and make media dollars work harder.
We pinpointed media channels that we could own with local spot radio, online and out-of-home in select markets. We combined our produced radio creative with supplemental live endorsements.
Our knight was adopted by the client because of its heroic archetype which the client’s brand study showed was what people needed when something breaks in their home whether it was HVAC, plumbing, electrical or pest control.
We worked with the client to develop compelling creative messaging focusing on the hero aspect of the brand and produced award-winning radio spots that helped us deliver a much larger impact on-air than station-produced radio commercials.