Every year, you set goals for growth which include ranking as the top cosmetic dental surgery in Google search. As you think about growing your dental practice, let us help you by providing some of the top cosmetic dental marketing trends we’re seeing this year.

Over the years, we’ve helped several cosmetic dental practices grow as the industry pivots from providing routine dental services like cleaning and x-rays to focusing on highly profitable cosmetic dental procedures. That’s where your keyword strategy for your search engine optimization (SEO) and paid search campaigns should be yielding the leads that lead to more patients.

Google listings will come in handy.

Google is the main search engine that garners more than 88% of all online searches. No other search engine comes even reomotely close to Google’s marketshare. If you want to grow, you need to make sure you appear in Google Search Enginge Results Pages (SERPs).

Local SEO or google listings are designed to improve your visibility on the world’s largest search engine. Updating your cosmetic dentistry business as per the changing local SEO algorithms allows you to stay relevant and visible.

Posting fresh and relevant content, gathering honest reviews from customers, and optimizing your website for smartphones and tablets will keep you in the game. Moreover, it’ll also help you reduce ad costs and boost revenue for your dental practice.

Influencer marketing can be a game-changer

Getting in touch with social media influencers or even micro-influencers can help you expand your reach—even locally. These influencers will market your product at a fraction of a cost, review your services, and raise brand awareness. And you don’t have to get national-level influencers either. There are likely local influencers who have several thousands of followers who are ready take on your practice—sometimes in exchange for services.

girl with perfect smile cosmetic dentistry

But, how does influencer marketing work?

Social media influencers have garnered a community and established trust with their followers. Their recommendations are almost similar to celebrity endorsements and compelling enough to improve your brand awareness across a local target audience.

Visual Content matters.

If Content is king, then visual-based Content is the king of kings.

Sharing your clients’ successful dental implants and cosmetic dentistry procedures is a great way to attract audiences who are looking to have the same procedures. Before and after comparisons and visible results can entice audiences to inquire within.

Visual Content paired with a compelling call-to-action can boost your online conversions since the evidence of your work is right in front of the viewer.

Consider Voice Search SEO

If you aren’t getting into voice search SEO, you’re missing the biggest trend in search.

Over 3.25 billion people have access to the voice search options like Siri and Alexa and use it as a quick tool to find locations or products online. It offers a hands-off solution to users and provides answers in the blink of an eye.

Start by optimizing your website for smartphones, update your Google listings, and prevent using industry-specific jargon. Resorting to more informal, conversational, and long-tail keywords will ensure that potential clients are directed to your website and lead to conversions.

If you have ambitious growth goals for your practice this year, contact OAK Interactive to get started.

We provide digital marketing strategies to increase your reach and improve revenue and sales. From expert SEO services to website design and development, we can help you grow your practic.

Get in touch with us to learn more about our advertising agency and let us help you become the top cosmetic dental practice in Houston.

 

Our Featured Work & Case Studies

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Our Work & Case Studies

February 2, 2024

Stark Services – “AC in the Attic”

Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...

February 2, 2024

Sudie’s Catfish House “Cheatin'”

Sudie’s is a family-oriented, family-owned restaurant that offers delicious seafood and homemade Southern dishes. Opened in..

February 2, 2024

TOPS Surgical Specialty Hospital

OAK wrote, produced, and directed a video for TOPS Surgical Specialty Hospital, a physician-owned facility in..

December 27, 2023

TOPS Surgical Specialty Hospital

We have worked closely with a wide variety of industries helping them boost their online presence..

December 27, 2023

Eleven Amp IPA

We have worked closely with a wide variety of industries helping them boost their online presence..

December 27, 2023

HUDEF Pickleball

November 1, 2023

Advertising Agency In Houston, TX

We have worked closely with a wide variety of industries helping them boost their online presence..

November 1, 2023

Advertising Agencies In Houston

OAK is an advertising firm that helps businesses grow by strategically defining your brand and its..

November 1, 2023

Why Brands Need Digital Advertising

Digital advertising has grown from gaining prominence to becoming base-level must-have in any marketing strategy. By..

September 16, 2020

St. Thomas High School

We have worked closely with a wide variety of industries helping them boost their online presence..

September 16, 2020

Houston Physicians’ Hospital

Landing Pages

September 16, 2020

Church Pool Services

We have worked closely with a wide variety of industries helping them boost their online presence..

September 15, 2020

Church Services

Church Services Church Services is a home service company that gives homeowners peace of mind knowing..

September 15, 2020

Saturn Retailers of Houston

The Houston-Area Saturn Retailers were unhappy with the national advertising agency’s approach to the Saturn brands..

September 15, 2020

David Taylor Cadillac

 RADIO

September 13, 2019

No Label Oktoberfest Beer Can Design

No Label Brewing has been an OAK client since 2015. During that time, we’ve designed some..

September 10, 2019

Lovett Dental

Lovett Dental helps patients get the smile they want and need by providing everything from teeth..

September 10, 2019

Monterey’s Little Mexico TV

We have worked closely with a wide variety of industries helping them boost their online presence..

July 26, 2019

David Taylor GMC

David Taylor GMC had been in Houston since 1975 and had enjoyed a prestigious reputation with..

July 25, 2019

Karrus Force Protection

Karrus Force Protection was looking to use cutting-edge technology to attract tradeshow attendees to Force Protection’s..

July 25, 2019

Hebel

THE PROJECT To strengthen and expand Hebel’s reputation among architects, developers and builders in the United..

July 25, 2019

Messina Hof

Messina Hof was looking for a way to target a younger demographic to their annual Harvest..

July 25, 2019

Texas Tamale

This is one of 2 ads we created for the Texas Tamale Company. These ads ran..

July 25, 2019

Shephard Park

Shepherd Park is another restaurant and bar owned and operated by Houston restauranteur, Ken Bridge. Creative..

July 25, 2019

Witchcraft

Witchcraft Tavern & Provision Co. is a new addition to the Houston Heights food scene. With..

July 25, 2019

Spirit of Texas

Spirit of Texas is an independent rum distillery based in Pflugerville, TX. They dedicate a massive..

July 25, 2019

Off Label Brewing Co

THE PROJECT No Label Brew Co, a long-time client, came to us with the idea for..

July 25, 2019

Houston Methodist

Developed automation emails for the office of Continued Medical Education for Houston Methodist Hospital for seminar/course..

July 25, 2019

Axis Pipe and Tube

Coming Soon.

July 25, 2019

The El

Website and Branding

July 25, 2019

Summer Sandia

When Texian Brewing Co. approached us to launch their new Bomber limited series with Summer Sandia...

July 25, 2019

No Label Brewing Co.

No Label Brewing Co.

July 25, 2019

See Tim Sell

Challenge: The quirkiness of a home-brew stick figure logo had brought Houston Area real estate company,..

July 25, 2019

Disney Magic Run Bogota

Their Goal Growing the audience Disney Magic Run needed to reach a local audience of fans..

July 25, 2019

Katy Market Day

Coming Soon.

July 25, 2019

Zaza Real Estate

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July 25, 2019

Pink’s Pizza

After years of the very dynamic Pinks site, Pinks Pizza asked for OAK for redesign. To..

July 25, 2019

Coras Concept

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July 25, 2019

Liberty

The first bomber bottle commissioned by Texian Brewing was for the Liberty IPA. The sister ship..

July 25, 2019

Santa’s Little Weiner

Annual Christmas card! Santa’s Little Weiner won an American Advertising Federation award in 2015.

July 25, 2019

EMS

EMS USA inc. a fast growing pipeline care company, came to us for a fresher look..

July 25, 2019

Dan Tasset

We brought Dan Tasset’s web identity up to date with the use of a simple, clean..

July 25, 2019

Lady Lazarus

Houston-based screen printer, Lady Lazarus reached out to OAK for a website to help showcase their..

July 25, 2019

Oktoberfest 2016 Campaign

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July 25, 2019

Ellsworth Plastic Surgery

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July 25, 2019

Hit King Brew Series

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July 25, 2019

Hit King Baseball Academy

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July 25, 2019

Pacesetter Personnel Services

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Brown Plastic Surgery

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Perpetual Peace and Nightmare 4 pack

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Pinks Pizza Relaunch

C L I E N T Pinks Pizza is a Houston-based Pizzaria that’s been serving pizza..

July 22, 2019

GILLEY’S RUB

Gilley’s food line started with a product that’s a natural extension of their light, food-friendly Texas..

July 22, 2019

TEXIAN BREWING CANS

Texian Brewing Company is proud of their Texas heritage. Founded and brewing in Richmond, Texas (southwest..

July 22, 2019

NO LABEL 5TH ANNIVERSARY

We have worked closely with a wide variety of industries helping them boost their online presence..

July 15, 2019

DON JALAPENO AND WHAT THE HATCH

What the Hatch and Don Jalapeno stem from the same family with the only difference being..

July 15, 2019

RICE VILLAGE SCULPTURE INSTALLATION

We have worked closely with a wide variety of industries helping them boost their online presence..

July 15, 2019

BLACK WIT-O IPA PACKAGING

We have worked closely with a wide variety of industries helping them boost their online presence..