After years of the very dynamic Pinks site, Pinks Pizza asked for OAK for redesign. To keep with the current site, a very animated site a full screen HTML background videowas created. They really wanted to keep the “skater-friendly” attitude of the original site. We wanted to create something that was very pink, very, very pink. So we used a darker more sparse palette and brighter tones of neon pink. A few of their locations include neon lights on the exterior and so we created a neon-inspired version of the logo. The push navigation includes extra social media items and helps clarify the icons, as does the mouse over icon name..