Google My Business is an essential part of any local business’s online presence. It is now the cornerstone to being found online in general and on Google Maps specifically. When people are looking for a local service, whether it’s medical, restaurants or home care, they go to Google first to find companies closest to them.
In fact, according a 2018 study published in Statista, 75% of GMB listing views come from Google Search, while the rest come from Google Maps.
Furthermore, your GMB listing is also your gateway to potential new customers. According to a study, 84% of GMB profile views are from discovery, while only 16% are direct.
Discovery search refers to your listing appearing in the search after a customer searches for a product or service you offer. Whereas, direct search refers to a customer searching for your business name directly.
Clearly, your GMB page is an indispensable part of your cosmetic surgery clinic’s overall marketing strategy; or at least it should be. So, here’s a brief guide to optimizing and promoting your Google My Business page.
When it comes to optimizing your Google My Business listing, it’s important to provide all the details. First, ensure that your NAP (name, address, and phone number) is accurate and consistent across all directories where businesses are listed. This tells Google that your business is more credible because the information is the same across all listings.
Secondly, the NAP should be the same on your GMB profile as it is on your website, social media pages, and business cards. This helps give your listing additional legitimacy. After you’re done with the basics, make sure that there aren’t any unfilled sections, like services and postings.
As you may have noticed, some of the details are consumer-generated, but don’t just wait for the audience to take care of it with a passive approach. Instead, be proactive and prompt your customers to review the business. You can even offer discounts and vouchers for returning customers who leave a review on your GMB profile.
Consistency is key to optimizing and promoting your Google My Business page. Make sure your posts are unique, engaging, and value-added, and try to post at least once a week. You can post about the benefits of different procedures, lifestyle stories, and articles about doctors and your staff.
Make sure to also add a CTA (call-to-action) at the end of each post to prompt action from your audience.
Using keywords is an essential part of SEO, but they help with GMB optimization as well.
You may be thinking that this isn’t something you can leverage, but by requesting specific reviews, you can be on your way to ranking your GMB profile in the Google 3-Pack.
We understand that all this may not be easy to keep up, especially since you have a cosmetic surgery clinic to run. Let the Houston-based digital marketing agency OAK Interactive leverage our experience specializing in providing cosmetic surgery marketing services that help practices grow.
We deliver social media management and local search services that will help elevate your cosmetic surgery clinic’s rankings, leading to more local traffic. Get in touch today to learn more about how we can help.
