In 2020, Instagram completed a decade of being one of the top social media platforms. The leading social networking app has changed the lives of numerous peoples and has been the key factor behind the success of many businesses. Today, Instagram has almost one billion active users worldwide, with over half of them under the….
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Most businesses are aware of the importance of digital marketing and leveraging social media platforms for acquiring new customers and retaining them.
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Facebook’s options for advertising are sometimes underrated, even though the website is known amongst most marketing and advertising firms for its excellent conversion rates in many categories. The problem that often arises is that businesses struggle with the right strategy when it comes to running ads on Facebook.
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One of the most common tactics that marketers working with advertising, branding and marketing firms overlook is the landing page. Oddly, many marketers think that just sending traffic to their website Home page is enough, but they’re risking fallout from people who have been lured by a specific offering only to land on a general….
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