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You Have a Website. Now What? A good search marketing strategy begins with Search Engine Optimization or SEO. Search Engine Optimization is more than just a buzzword – or shall we say buzz acronym – it’s what makes your website relevant and valuable for people looking for your business.
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With constantly evolving digital world, small businesses are always trying to catch up to bigger, more agile competitors. Digital marketing is now the mainstay tactic for businesses to grow. Here’s why:
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It’s funny how some companies say that they don’t believe in marketing, but, in the traditional sense, marketing is the four P’s: the products you sell, the place you sell them, the price you sell the for and the promotions you use to communicate all of the above. But people still equate marketing with promotions….
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Despite what people may believe, advertising is actually the oldest profession. From the early prehistoric times when man would advertise a kill from a successful hunt by painting a picture on a cave wall with the animal’s blood, advertising has been a way for us to communicate with each other.
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YouTube is the world’s largest video platform and is the second most popular website, other than Google. YouTube’s reach has expanded significantly over the past few years, to the extent that the average person spends 40 minutes per day watching videos on YouTube.
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