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Launching or running a small business is hard enough in this highly competitive digital market and achieving sustained growth is infinitely more difficult.
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Marketers like you spend thousands of dollars per month on digital marketing. When someone clicks-through on your ads and arrives on your landing page, is that where the journey ends? What if they click deeper into your site looking at specific products and services?
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Search engine optimization can be tricky for any business, but if you’re a startup, you’ve got even more of a challenge. You need to raise your profile as a thought leader, become more findable on search engines, generate leads and build traction before your initial funding runs out.
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Brand resonance is the emotional relationship consumers have with your product. It’s how consumers feel about your product. Here are six steps to develop brand resonance:
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