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You Have a Website. Now What? A good search marketing strategy begins with Search Engine Optimization or SEO. Search Engine Optimization is more than just a buzzword – or shall we say buzz acronym – it’s what makes your website relevant and valuable for people looking for your business.
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By 2023, there will be over 300 million online shoppers in the U.S. Considering the huge number of people relying on the internet to buy, investing in digital marketing will help you expand your customer base.
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Traditional marketing like print and TV are losing the spotlight when it comes to both branding and direct response. The truth is, with some exceptions, people simply aren’t using the same media that they were just 10 years ago.
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2020 is here and so is your chance to evaluate the successes and failures of your business, set long-term goals, and of course, revisit your marketing strategy for the new year.
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In a world where SEO and paid search tactics are the centerpieces for digital marketing strategies, landing pages are increasingly being used to more effectively convert visitors into customers.
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