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You Have a Website. Now What? A good search marketing strategy begins with Search Engine Optimization or SEO. Search Engine Optimization is more than just a buzzword – or shall we say buzz acronym – it’s what makes your website relevant and valuable for people looking for your business.
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Despite what people may believe, advertising is actually the oldest profession. From the early prehistoric times when man would advertise a kill from a successful hunt by painting a picture on a cave wall with the animal’s blood, advertising has been a way for us to communicate with each other.
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YouTube is the world’s largest video platform and is the second most popular website, other than Google. YouTube’s reach has expanded significantly over the past few years, to the extent that the average person spends 40 minutes per day watching videos on YouTube.
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Imagine life without Facebook or Instagram. More than a decade ago, where there was no social media, brands used conventional forms of advertising to market their products to potential customers. The operative word there is “to.” They had a product and they “pushed” their messages “to” you. It was a simple equation: Our Product +….
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With technology constantly changing and the digital world constantly evolving, small businesses are always trying to catch up to bigger, more agile competitors.
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