A Guide to Fixing Your Broken Brand Voice (Before Your..
Imagine walking into a room, introducing yourself, and then sounding completely different five minutes later. Or..
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Imagine walking into a room, introducing yourself, and then sounding completely different five minutes later. Or..
The world of Google Ads is a relentless battlefield. Just when you think you’ve mastered the..
Authenticity is the marketing buzzword of the moment, but many brands miss the mark. Trying too..
It’s 2025, and the whispers about shrinking attention spans have solidified into a loud, undeniable roar...
Remember the good old days on Instagram? You’d snap a decent photo, slap on a filter,..
You’ve written the post, chosen the right keywords, added a few images, and hit publish. But..
Scroll through a few company websites and social media feeds and you’ll start to notice something: the..
Search engines aren’t what they used to be. Traditional keyword-matching algorithms are being replaced (or at..
AI has revolutionized advertising, but it’s not all upside. If your campaigns are underdelivering, the culprit..
The metaverse isn’t science fiction anymore; it’s quickly becoming a new frontier in how people interact, shop,..
The healthcare industry is heavily regulated and deeply personal. When it comes to online visibility, healthcare..
Gen Z, the digital natives, are a force to be reckoned with. Born between the late..
A brand is more than just a logo and a tagline. It’s an experience, a feeling,..
Creating more content isn’t always the answer. If you’re looking to dramatically expand your reach this..
A high bounce rate can signal that visitors aren’t finding what they need, or worse, that..
The quest for online visibility in 2025 is a complex endeavor. Your website may be a..
Google’s search results are shifting. With AI Overviews now showing above traditional listings, blog content needs..
The rise of AI writing tools has ignited a debate: Can AI replace human blog writers?..
The AI revolution is here, and it’s not just for tech giants. Small businesses can now..
What’s the first thing customers see when they search for your business online? Your Google Business..
Tired of casting a wide net and hoping for the best? In the world of B2B..
In the vast expanse of the internet, a silent force shapes your online experience: algorithms. These..
Your blog is a powerful tool for attracting visitors, establishing thought leadership, and driving conversions. But in the ever-evolving arena of online content, simply publishing blog posts isn’t enough. You need a robust blog optimization strategy to ensure your content is seen, read,..
Ensuring your website is accessible in 2025 is essential for inclusivity and compliance with the Americans..
In the colorful marketplace of influencers, a new breed is rising: the micro-influencer. These individuals may..
It’s a new year, and while you’re busy setting personal goals, don’t forget about your website...
In 2025, standing out requires bold, data-driven strategies that go beyond the ordinary. These five proven..
Savvy marketers know that the holiday shopping spree doesn’t end on December 25th. Post-holiday shoppers are..
Search engine optimization (SEO) is the bedrock of a strong online presence. But SEO isn’t a one-time..
The new year is a time for a fresh start, renewed energy, and exciting possibilities. It’s..
The digital marketing arena is becoming increasingly dynamic. What worked flawlessly yesterday might fall flat today. To..
The way people access the internet has undergone a seismic shift. We’ve gone from bulky desktop..
You’ve poured your heart and soul into creating a website for your business. You’ve carefully chosen..
Crafting compelling blog content is essential to capture and retain readers in 2025. Here are seven..
The digital arena is a whirlwind of constant change. What’s trending today may be obsolete tomorrow...
In the bustling metropolis of Houston, where businesses are vying for attention and market share, lead..
And while paid social media advertising certainly has its place, achieving organic reach, that elusive ability to..
Move over, traditional eCommerce! There’s a new kid in town, and it’s bringing the thrill of..
Crafting a successful blog takes more than just writing; it requires strategy, optimization, and a focus..
Social media is a powerful tool that can shape your brand’s success in Houston’s competitive market...
A picture is worth a thousand words, but when it comes to search engine optimization (SEO),..
Think of your sales funnel as a meticulously crafted machine designed to guide potential customers on a..
Imagine embarking on a construction project without a blueprint. Chaos, confusion, and costly revisions would likely..
Customers interact with brands across a multitude of touchpoints, from browsing websites and social media platforms..
Crafting high-impact Google Ads copy is more than just an art; it’s a science. To stand..
In today’s competitive marketplace, where consumers are bombarded with countless marketing messages, building a loyal community..
In the vibrant and diverse city of Houston, the Hispanic community represents a significant and influential..
In the heart of Houston’s bustling social media scene, Instagram Reels have emerged as the ultimate tool..
In an era where AI-generated content can mimic human creativity and chatbots can hold surprisingly convincing..
OAK Interactive’s strategic approach to SEO can significantly increase your chances of ranking on the first..
Traditional outbound lead generation is like shouting into a crowded marketplace; you may get a few curious..
Forget the Yellow Pages; Google’s Local Pack is the new digital storefront for local businesses. Imagine your..
LinkedIn isn’t just a digital resume hub; it’s a B2B lead generation powerhouse. With over 900 million..
Your Google Business Profile (GBP) is the first impression you make in the vast domain of local..
Backlinks are essential for any blog that aims to rank high on search engine results pages..
You’ve been running your Google Ads campaign for months and can’t seem to make it more efficient...
The journey from the idea of a startup to a thriving brand can be exhilarating, but..
Google’s algorithms are becoming increasingly sophisticated. Today, they favor websites that prioritize user experience and deliver..
In 2024, web users expect instant answers to their questions. Search engines, like Google, have responded by..
Measuring success is no longer a guessing game. By tracking key digital marketing metrics, businesses can..
Acquiring high-quality backlinks is one of the best ways to boost your website’s authority and relevance. Join..
The process of launching your first Facebook ad campaign can be both exciting and overwhelming. With..
When we talk about content, consistency and strategy are king. The days of haphazard posting are..
Instagram has become an essential marketing tool for businesses of all sizes. With over 2 billion monthly..
In today’s fast-paced digital world, attention spans are shorter than ever. Studies show that the average..
The modern consumer lives in a world of constant connectivity. Gone are the days of lengthy..
In today’s competitive online marketplace, standing out requires a strategic approach. For e-commerce businesses, optimization is..
The world of SEO is constantly evolving, and with it, a plethora of myths and misconceptions..
Achieving a high ROI in your Paid Search Advertising requires more than just setting up ad..
The path to paid social media is strewn with both opportunities and obstacles. In 2024, it’s not just..
With its global audience and intricate algorithms, Facebook presents a fertile ground for small businesses aiming..
In 2024, the battleground for visibility in search engine results has become more competitive and complex..
The pivotal decision between hiring an external SEO company or nurturing an in-house team is a..
As the world becomes more technologically advanced, artificial intelligence (AI) is becoming an increasingly important tool..
Are you looking for a website design company that can help you launch the perfect website..
The organic traffic from your search engine optimization efforts is over 1,000% higher than that from..
Growing up, some of the best lessons we learned were conveyed to us via storytelling. Humans..
There are almost 8 billion people in this world, and more than half of them—4.62 billion..
Marketing is crucial for all businesses at every stage, but it’s a make-or-break element for startups,..
At one time, talking to computers and other gadgets like phones and watches was reserved for..
According to 90% of marketers who use content marketing, they expect to invest the same amount as..
With a limited budget and many promising ideas, a marketer’s job can often be challenging. Ideally,..
When we talk about marketing, most conversations revolve around millennial marketing and the trends and strategies..
When it comes to content, the digital space is crowded for marketers. Naturally, businesses that hope..
For 53% of marketers, blogging is their leading content marketing priority because 77% of internet users..
Almost all businesses and advertising agencies are using online advertising of some kind within their marketing mix...
As a business owner or marketer, if you want your business to be a success online,..
“Almost everyone uses social media.” This might’ve been a sweeping statement even a decade ago, but..
In the simplest terms, geofencing is the practice of targeting a specific physical location through your..
On average, a person receives more than 100 emails in a single day. And that’s just work..
With the increasing competition in every industry out there, your brand’s reputation, especially its online reputation,..
WhatsApp is the most popular messaging platform in more than 100 countries, with 2 billion active monthly..
Social media platforms are the perfect way to connect with the world and establish a name..
You’re thinking about adding email to your marketing mix – good for you! Here are some..
Last year, programmatic advertising made up about 88 percent of the total digital display marketing in the..
Ask any digital marketing agency and they’ll tell you that a well-designed website is the heart of..
Up until a few years ago, we heard the phrase “digital marketing is the future” a..
Retailers and restaurants aren’t the only businesses that have taken a financial hit during the COVID-19..
Have you ever heard the phrase “out of sight, out of mind”? That’s what happens to..
If done right, email marketing can be the most cost-efficient marketing tactic in your arsenal. Four..
Typically, 47% of buyers go through about three to five content pieces before reaching out to a..
When you begin auditing your website, you’ll discover the real reason why you aren’t attracting as..
The terms “brand” and “branding” are often used interchangeably even though the two are distinctly different..
Despite email marketing being a form of direct marketing and digital marketing, many businesses think of..
The U.S. cosmetic surgery industry has grown at an average rate of 2.6% per year over..
Today, 4.48 billion people around the world use social media regularly, and this figure is growing..
About 1 billion hours of videos are watched every day on YouTube. And these aren’t just..
Google My Business is an essential part of any local business’s online presence. It is now..
Despite the perception that you can only improve your business’s SEO ranking with SEO strategies, social..
There’s no denying that digital marketing agencies have been doing fairly well in recent years. Their..
Small business owners know that social media marketing is not just for big brands. Even though..
Want to know about the importance of having a mobile-optimized website and why do you need..
Email marketing is a sometimes overused and often abused digital marketing tool that nevertheless still has..
65% of law firms spend most of their marketing budget on digital marketing by working with..
You have a brand, but you may not know what it is. You may confuse it..
Retargeting Ads help persuade visitors to reconsider their buying decision and opt for your brand/services. Here..
People think locally when they look online for services and products they need, including cosmetic surgery...
The beauty of digital marketing is that no matter how small your company is, you can..
User Experience is about helping your web visitors intuitively solve problems. Here are some statistics to..
The world of technology is changing rapidly and with it, the marketing strategies that we use..
It’s a known fact that if you have an online presence, your website must be easy..
As you know, content is king, and your blog is the best way to push your..
Your website is your best chance at a first impression. Here are some key elements to..
A lot of law firms have been using video content marketing to engage potential clients and..
Building a better website helps reinforce the credibility of your law firm and helps you convert..
Whether you’re an established law firm or you’ve started a new law firm, you’re probably well..
Every year, you set goals for growth which include ranking as the top cosmetic dental surgery..
You must have seen a dedicated blog section while scanning your competitors’ websites. Does a blog..
Social media platforms are more than just places to share family photos and weird memes. They’ve..
When potential patients are looking for a healthcare provider whether it’s a primary care physician, specialist,..
Video was already the most engaging content type before the pandemic, but it has gotten even..
More than 40% of the global population—three billion people—actively use one or more social media platforms...
While the quality of your products and services plays a pivotal role in determining your brand’s..
Social media usage has been higher than ever during the pandemic. With the pandemic still raging..
Want to know how important digital marketing is for your business? Let’s take a look at..
While most businesses have a razor-sharp focus on search engine optimization (SEO), content marketing, and social..
The novel coronavirus pandemic has brought with it tremendous disruptions in the digital marketing ecosystem. Marketers..
With more than 72 Million homes equipped with a central HVAC and over 100,000 HVAC business..
Search engine optimization (SEO) has been one of the most powerful digital marketing tools for businesses..
Social media marketing has mirrored the unprecedented growth of social media usage over the past 10..
When the pandemic hit, marketer needed to go from upgrading standard practices and strategies to hitting..
Understanding your brand in it’s competitive environment helps you to deliver and define your promise on..
If you want to stand out from the rest of the competition and impact your brand..
A good and engaging website helps customers trust your business and convert to making a purchase..
According to Forbes, if you don’t have a well-designed website, your customers may question your business’s..
Devising an effective keyword strategy as part of your Search Engine Optimization (SEO) efforts isn’t easy...
In 2020, Instagram completed a decade of being one of the top social media platforms. The..
Most businesses are aware of the importance of digital marketing and leveraging social media platforms for..
Facebook’s options for advertising are sometimes underrated, even though the website is known amongst most marketing..
One of the most common tactics that marketers working with advertising, branding and marketing firms overlook..
Apple’s latest changes with the iOS 14 update includes the App Tracking Transparency (ATT) policy that’s..
Social media is everywhere these days. Over 40% of the world’s population uses social media for..
The global pandemic had a significant impact on every business and changed the way they operate..
Instagram is just one of the many elusive platforms that businesses are still struggling to understand..
As business owners, we know how difficult it can be to settle on the aesthetic qualities..
Snapchat appeals to a large percentage of young millenials and here are some reasons why to..
Out of the box, WordPress is an SEO-friendly content management system that powers more than 15.5..
The search landscape is always evolving and so are SEO strategies because Google doesn’t care if..
The real estate industry is highly competitive whether your company is a home builder or a..
If you’re marketing in today’s fast-paced digital world, then you’re already aware that social networking platforms..
While organic social media marketing is a great way to have conversations with your stakeholders and..
The COVID-19 pandemic has taken a toll on the auto industry as supply chain issues keep..
Since billions of people are using Google to find information on their health, here’s why SEO..
Word of mouth referrals are the best form of advertising, but they take time and they..
If you’re living with a disability, you’re not alone. The Centers for Disease Control and Prevention..
Increasing brand awareness to help grow a stakeholder base and revenue is one of the top..
The nationwide lockdown and lower demand for goods and services due to the COVID-19 pandemic had a significant..
Evergreen content is content that remains valuable, relevant and useful long past its publication.
If you are a business owner, it can be challenging to manage multiple social media platforms...
COVID-19 has put the business world on its heels, creating confusion, uncertainty, and , in some cases,..
Search Engine Optimization or SEO is what you do to your website to increase the likelihood..
Read how marketers charter during unprecedented times such as recessions as no two downturns are alike:
Launching or running a small business is hard enough in this highly competitive digital market and..
Marketers like you spend thousands of dollars per month on digital marketing. When someone clicks-through on..
Search engine optimization can be tricky for any business, but if you’re a startup, you’ve got..
Brand resonance is the emotional relationship consumers have with your product. It’s how consumers feel about..
The novel coronavirus 2019 has sparked an economic slide, sending governments around the world scrambling, leaving..
As consumer change how they interact with ads and organic posts on social media platforms, social..
61 percent of online marketers say that generating website traffic is their biggest challenge. But landing pages..
With all the advancements technology has made in the last couple of years, the face of..
Studes show that approximately 82 percent of internet traffic is generated by videos. While most of these..
Katy Award Program honors the achievement of the company it really doesn’t know while stroking companies’..
On average, Google processes more than 40,000 search queries per second. Whether you run a business..
If Billie Eilish’s FIVE Grammy wins in 2020 taught us anything, it’s that millennials are becoming more influential..
By 2023, there will be over 300 million online shoppers in the U.S. Considering the huge..
With the beginning of a new year, it’s time for companies to revisit their marketing strategies—if..
Traditional marketing like print and TV are losing the spotlight when it comes to both branding and..
2020 is here and so is your chance to evaluate the successes and failures of your..
In a world where SEO and paid search tactics are the centerpieces for digital marketing strategies,..
With constantly evolving digital world, small businesses are always trying to catch up to bigger, more..
It’s funny how some companies say that they don’t believe in marketing, but, in the traditional..
Despite what people may believe, advertising is actually the oldest profession. From the early prehistoric times..
YouTube is the world’s largest video platform and is the second most popular website, other than..
Imagine life without Facebook or Instagram. More than a decade ago, where there was no social..
With technology constantly changing and the digital world constantly evolving, small businesses are always trying to..
While on the surface, it might not seem like a big deal if your band’s website..
A brand strategy is what helps the brand grow and achieve its long term goals. Here..
Email marketing is still one of the most popular marketing strategies today. A report published by the..
You Have a Website. Now What? A good search marketing strategy begins with Search Engine Optimization..
Many organizations hope to have a social media presence like some famous YouTubers do. But few come..
There are tons of free web design templates available on the web. As a new business,..
Back in the day, small businesses often lacked the funds and resources to reach out to..
So you want to save a few bucks and think that handling product advertising in-house is..
The average person is exposed to thousands of messages per day. Great marketers know they can..
Creativity and self-expression have been things that naturally flow through me since I was young enough to..
We are happy to introduce our newest team member to pick up the axe Daniel Cardoza..
On the growth curve that Nueterra Capital is experiencing, Dan Tasset, CEO and Chairman has agreed..
By: Sonny Franks The craft beer industry faces a unique set of marketing challenges thanks..
Oak Interactive had yet another great showing at the American Advertising Federation’s 53rd Annual ADDY® Awards,..
We just completed work on the redesign of Shepherd Park Draught House. The site had more..
Our latest project for Pink’s Pizza “Slice of Justice” is a low budget film trailer in..
Fellow Oaker, David Malamud, and myself recently returned from the 2013 SXSW Interactive conference. Neither of..
Recently we attended a webinar about tomorrow’s SEO and the new things that Bing has provided..
Perhaps the forth time is the charm, in Oak Interactive’s fourth straight year of entering, the..
Social media is so relevant and important to any business because it can be really powerful..
It’s easy to get lazy with the upkeep and appearance of so many of our various..
Video production, editing, and sharing are the easiest they have ever been. Video consumption in America..
We get asked all the time, why the name “Oak Interactive”? What does it mean and..
Black Hat SEO Black hat SEO involves activities that are against the policies and norms of..
We’ve recently had a lot of clients asking about responsive design – an exciting turn. We’ve..
