As consumer change how they interact with ads and organic posts on social media platforms, social media marketing is evolving to match these,changing user habits. With rapid change comes myths: Like some people believe that adding a hashtag on a Twitter post will give it the same reach as a paid ad. That’s just not true.
Take a look at a few social media marketing myths we’ve debunked for you.
Myth # 1: Facebook isn’t for young people
With increased social media use on platforms like Instagram and Snapchat, brands think that young adults have abandoned Facebook. However, according to statistics, Facebook is still the most used social media platform among users of ages 18 and 34. That said, their attention is more divided with these alternate platforms, but they are still having conversations on the platform nonetheless.
Myth # 2: Scheduling content ahead of time is the way to go
For the most part, scheduling content way ahead of time isn’t a good idea because your posts will seem canned. Brands that schedule a lot of content ahead of time often don’t leave room for timely opportunities to interact with their audiences on pop culture, news trends, or any new developments that may be relevant to the brand. In the end, go ahead and schedule content so that you can show activity, but give your schedule the flexibility so that you can engage on timely stories that may come up.
Myth # 3: Social media marketing is only for young people
Studies show that social media continues to rise among older adults and seniors. In fact, for years, they have been the fastest-growing demographic on Facebook. The growth in older Americans can also be seen in the business to business sector with the blockbuster growth of Linkedin. More and more brands are engaging with their business audiences via content and advertising on this important platform.
Myth # 4: Brands are more influential than influencers
People are more cynical now as several brands have broken their trust. Over time, brands earn trust by delivering on their promises of quality, flavor, timeliness or commitment to the environment or community. When brands cut corners on quality or they miss delivery dates without notifying customers or they change a formula to save cost, they ruin the trust that their customers have in them. Airlines are a great example of that. In attempts to cut costs to compete in fare wars, they cut services, meals and even foot space to cram as many passengers aboard their planes as possible.
While brand loyalty may have been strong suit among older generations, the new generation is much more cynical and, as a result, disloyal. They don’t take what the brands say at face value and are more likely to dig deeper into the promises and claims they make. They’ll seek independent verification and look to social media influencers or other people who can vouch for the brand’s authenticity. Armed with that information, they hold brands accountable by posting favorable or unfavorable reviews on Google, web directories and social media.
Myth # 5: Cross platforms aren’t necessary
Not only are campaigns that work across all social media platforms more pervasive, they are much more effective. You can’t get the exposure and reach you need in a competitive market by using one element from a range of digital marketing tactics, so you can’t rely on just one social media platform to raise brand awareness. Each social media platform caters to a different social media habit each presenting opportunities to engage with audiences differently and at various depths.
If you’re looking for an advertising agency that understands the importance of social media marketing and knows how to get the results you’re looking for, contact one of the leading advertising marketing agency Houston, TX to start a conversation of your own.
OAK Interactive is a full-service advertising firm in Houston that specializes in a range of digital marketing services including social media marketing and professional SEO services Houston. Find out more about us by contacting us today.