Increasing brand awareness to help grow a stakeholder base and revenue is one of the top priorities of every marketer. As today’s consumers buy brands based on trust, it has become more important than ever to build relationships and trust via online platforms. This includes reputation management and social media.
Here are three proven ways to increase brand awareness with social media marketing:
You must think differently to get noticed. It’s honestly that simple. Brands that play the same game get lost in the “vanilla mix” of brands on social media platforms. Yes, you should have polite, empathetic conversations with your followers and friends. But try to come up with new ideas to create exciting content that engages with your audience emotionally.
Take one of Burger King’s latest marketing campaign.s The fast-food company began liking the decade-old tweets of famous personalities, which generated quite a buzz. Later, it was found out that Burger King is bringing back Funnel Cake Fries, which were first introduced by the fast-food company a decade ago—a genius move that promoted their brand for free.
Stop selling and start having real, compelling conversations with your audiences. Make them feel something other than think, “Oh, great, here comes another BOGO offer on some shit I really don’t want.”
Eight percent of marketers wisely use visual assets in their social media marketing. Online posts that include images produce 650% higher engagement compared to text-only counterparts. Develop engaging visual content and add your logo to improve your brand recognition, which will ultimately lead to increased brand awareness. Yes, there are a ton of stock photos that can probably work fine for you, but you really should create unique photo assets that are exclusive to your company or organization.
Infographics are the fourth-most-used type of content marketing. Many marketers use them for SEO to boost backlinking, but you can make these types of text and illustration content part of your social media marketing plan. You can also leverage memes and GIFs to maximize engagement. Be sure to keep things professional (but you can still have fun) and make sure the content suits the personality of your brand.
In addition to a primary social media strategy, you should have a secondary plan that allows you to leverage the latest trends on social media that get more traction due to heightened audience interest. Just steer away from controversy and avoid becoming part of trends that can jeopardize the reputation of your company. Use the golden rule: if you can’t say something nice, don’t say anything at all.
Also, mark your calendar for events all around the year. For example, you can create a competition on your Facebook or Twitter account for sports championship tickets. This way, your social media accounts will get more traction during the period when the event occurs, resulting in more followers, which will maximize engagement and increase brand awareness.
Based in Houston, OAK Interactive is a leading creative marketing company that provides professional earned media marketing services, including social media marketing. The company has a wide array of advertising and digital marketing services for companies who want to grow. Call (832) 321-3196 to get started.
