Growing up, some of the best lessons we learned were conveyed to us via storytelling. Humans are wired to tell and love stories—it’s in our DNA, and stories can change how we think, act, and feel.
Naturally, brands have recognized this powerful tool and figured out ways to use it to their advantage. This strategy, brand storytelling, is an incredibly effective marketing tactic when used correctly.
But that being said, telling your brand’s story without coming off as unauthentic is challenging. Your story needs to be deep, engaging, and of course, emotional. And all of this isn’t easy to accomplish in short ads, but we have tips that may help.
A brand story is supposed to help people form an opinion about your company’s image. But even when you don’t introduce the target audience to a specific brand story, they will still view your business in a certain way—unless yours is a startup. Before you tell a brand story, you need to identify the preexisting view and the reasoning behind it.
However, that doesn’t mean you can’t change your brand’s identity—you just have to do it more tactfully and gradually. Your brand’s voice can always be adapted with time, but you need to know where you stand exactly before you figure out where you want to be in the future.
Generally, social media has made it easy for you to broadcast your brand’s story to millions of people, some of whom may be your potential consumers. However, given that a lot of time, effort, and money will be spent to get a story out there, it’s wise to be a little more targeted with your approach.
You don’t necessarily have to put out a brand story for millions. Social media platforms allow you to segment audiences and filter out the ones that will resonate the most with your narrative. Focus on them.
With a brand story, your primary purpose is to take your consumers on an emotional and relatable journey—a journey or story they won’t forget. Stories we like and relate to are the stories we share. Is your brand’s story shareable?
Also, one of the simplest ways to make your story more sharable is to make it about your customers. People love talking about themselves; give them that chance. Use your brand’s storytelling to show people how it affects your audiences’ lives for the better.
Not sure how to go about it?
Get in touch with us at OAK Interactive; we’re a brand advertising agency that can help you tell a compelling brand story.
Call us to learn more.
