There are tons of free web design templates available on the web. As a new business, you may not be able to put money towards a custom website right away, but as your business grows, you may eventually need a site that’s designed around your business and what journey visitors to your site take to become prospects.
As a digital agency Houston that creates award-winning web design, we want you to know all the facts about how investing in a custom site can produce more visitors who convert to more customers. When you use custom creative web design—as opposed to generic internet templates—you create an experience that’s unique to your industry and your company.
Here are three reasons why web design matters:
The factors that can make or break a website’s design are organization, navigation, readability, utility, and graphical and visual imagery. As a business owner, it’s important that you don’t confuse complexity with creativity. A simple design can be highly effective as long as users are able to find what they’re looking for and do what they need to do efficiently and quickly.
Studies show that multiple and varying factors affect usability. Early research associated usability with efficiency, retention, satisfaction, and learnability, but those aspects have evolved into interactivity, responsiveness, download times, and content availability.
In the current digital world, all of these factors matter equally, but we would add to that aesthetic design, scannability and readability. For many prospects, your website is the first reflection of what your brand stands for.
The fact is, designing creatively interactive web pages depends on your business structure, services, products, and audience demographics. You don’t build the same site for teenagers as you would for C-suite executives. Using best practices can help you with your initial design, but keep looking at your user data and make adjustments to your design and content based upon your users’ patterns.
A web design expert with an advertising and digital marketing agency in houston can definitely help you engage website users and convert them to prospects. At OAK Interactive, we help clients with web design and digital UX and UI, and we help them integrate those strategies into their print website and online banners–whatever customers see when it comes to their brand.
With technology constantly changing and the digital world constantly evolving, small businesses are always trying to catch up to bigger, more agile competitors.
While on the surface, it might not seem like a big deal if your band’s website falls down the ranks on Google Search. But it makes a significant difference in the amount of traffic your website attracts.