Social media platforms are more than just places to share family photos and weird memes. They’ve become a mainstay in most digital marketing strategies helping cosmetic dentists grow their practice by creating a dialogue with their patients and potential patients.
This blog delves deep into how the right social media management strategies can help you have meaningful conversations with your stakeholders and convert them into either referrals or actual patients.
Even before a potential client visits your website, they’re likely to visit your Instagram or Facebook page. Patients interested in hiring you for your services will likely go through your account feed, your products, and services and see what kinds of conversations you are having with your followers.
Social media management works as a conversion marketing strategy. It might lead them to visit your website and convert them into patients for your practice.
Not posting on your social media account means you’re ignoring the biggest platform to really get to know your patients.
Over 54% of people use social media to research products. This is why it’s crucial that you update your social media platform with fresh, engaging content and respond to posts from people visiting your page.
List your services, create educational posts, and don’t forget to add a compelling call to action (CTA). Getting your social media posts schedule right can bring in new customers and create a lasting bond with your existing clients.
Audience engagement is the epicenter of any social media marketing strategy.
Before you bombard your audience with educational posts, it’s crucial that you actually get to know your audience. Learn about the demographics of your clientele, engage with them on a personal level, and create content that suits their requirements. More importantly, listen before you post. Don’t be tone deaf to the real concerns your audience is trying to tell you about.
Audience engagement won’t just help you identify your potential clientele; it’ll establish your online reputation and give you an edge over your competitors.
Visual-based content can quickly uplift your online business. It’s compelling, visually pleasing, and has the potential to attract clients. Updating your social media platforms with before and after comparisons of dental procedures content can lead to more patients because they can actually see results.
Looking for a service that’ll boost your SEO rankings and increase business revenue for your dental practice? Let OAK Interactive leverage its years of experience working with dental practices just like yours.
At OAK, we work with clients from the dental, healthcare, legal, and ecommerce industries and help them create exceptional marketing strategies. Our expert team understands your practice goals, establishes future goals, and helps you achieve them.
Get in touch with us to see how we can help you be one of the top dentists in Houston.
