How Google’s Changes in 2020 will Affect Your SEO Strategy
With the beginning of a new year, it’s time for companies to revisit their marketing strategies—if they want to stay at the top of their game.
Most businesses have been smart enough to start implementing SEO techniques as part of their digital marketing efforts. If you’re one of them, we have some news for you: don’t get too comfortable.
Like all things tech, SEO is ever-evolving. The landscape of SEO has changed dynamically over time due to constant updates in Google’s algorithm, and 2020 will be no different.
Let’s take a look at some of these SEO trends of 2020 to help you prepare for the battle ahead with your competitors.
Voice search optimization
One of the reasons why keywords formed an essential part of SEO is because people typed them into search engines using their keyboards and laptops. However, with voice assistants like Siri and Alexa being used more frequently, the use of the keyboard for internet searches is declining.
As such, optimizing your website—especially for business to consumer companies—for voice search is one of the first steps you can take in 2020 to make the most out of SEO. The purpose is to keep the user experience at the center of all your marketing strategies and optimizing the website for voice search has become a major part of it.
SEO in 2020 is all about one thing: out with the keywords and in with the phrases.
Smartphones are changing the way people search on Google. Since voice-activated devices are being used more commonly, it’s estimated that approximately 50 percent of all internet searches will be performed using voice search. That means that people will now be searching for phrases instead of short keywords.
Instead of searching “5 best hotels in Washington”, users will be searching for “Five of the best hotels to stay in at Washington.” As such, optimizing content with long-tailed keywords should be your priority in 2020.
Securing the website
Online security is a cause of concern for many. Studies show that if a ‘Not Secure’ pop-up appears on your webpage, customers will hesitate to proceed.
If the user doesn’t feel safe on your website, in terms of how secure their information is with you, they’re most likely to refrain from using your products or services. You can prevent this from happening by establishing an HTTPS protocol and installing an SSL Certificate.
Google’s mobile-first index now ranks pages based on their versions designed for mobile devices. Even if your site has quick load speeds and user-friendly design on a desktop computer with highly optimized content, search engines won’t rank it higher if it’s hard to view or use on a smartphone.
Optimizing sites for mobile devices improves the responsiveness of your website and makes it easy to use—which, in turn, improves buyer experience.
Do you think you can keep track of all these developments in SEO? If you feel a little in over your head, let one of the leading media advertising agencies in Houston assist you.
OAK Interactive is a full-service advertising firm in Houston that stays up-to-date with all the latest SEO developments to help businesses create result-oriented and targeted digital marketing strategies. We offer customized marketing packages to help clients target the right audience through the promotion of their products and services. Get in touch with our digital marketing agency in Houston today.