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Building a better website helps reinforce the credibility of your law firm and helps you convert more prospective clients into cases. There are a lot of factors that go into designing a website, including content and performance that can grow your practice, but for now, let’s just talk about layout and design.
When a potential client visits your website, they don’t want to be bombarded with information left, right, and center. This isn’t to say that you should omit important text or graphics that highlight your services. It just means that you need to be smart about your website layout and stick to a clean and crisp design that communicates your legal services without confusing visitors.
A minimalistic web design can help users focus on the information they need and it makes your call to action stand out. You don’t need to have every single business detail listed on your website. Avoid cluttering your landing pages with information and graphics, as this will only overwhelm the user. A minimalistic design neatly organizes relevant information and makes it easier for clients to find what they’re looking for, whether it’s information or your call to action (CTA). Remember, the goal of your website is to connect with your audience, earn their trust, and guide them into contacting you.
Adding videos can enhance your web design and make your home or service pages more credible to your audience. Videos help break up information on your pages and present the content in a more appealing way. They also help diversify your web layout and add to its aesthetic appeal.
Law firms can use videos to amplify user experience and easily connect with their potential clients. You can use videos to elaborate on your specific services and on your core values. Adding videos to your website will also boost your search engine ranking and enhance your online visibility, attracting more clients.
Finally, make sure you add just enough CTAs throughout your website to compel your audience to take an action. The trick is to be strategic with your CTA placement as well as with the phrasing used for them.
In some cases, the prospect is not ready to engage your firm just yet. That’s fine. That’s why the traditional “Call Us Now” message on every landing page may not work. You’re asking the user to make a commitment when they simply aren’t ready.
Instead, be creative with how you initiate a customer response and use tools such as newsletters, contact forms, and signup sheets to encourage a low-commitment action. Each page, post, or landing can have a different CTA, depending upon where that user is in their buyer’s journey. If you’re a criminal defense attorney and you have a blog that discusses what to do if a person is “arrested now,” that’s urgent content and likely being read by someone who needs legal help immediately. Make sure the call to action is equally urgent.
But let’s say you’re a mortgage law attorney and you post something about the latest in Texas real estate law. It would make sense to bundle all of your blog content around the latest Texas real estate laws into a digital booklet for users to download with an email signup. It’s a less urgent move, but it allows you to voluntarily acquire a prospect who may later decide to engage you.
Use the navigation bar and the sidebar to insert CTAs. You can also add them in the middle of the page where you’re discussing specific services or business details.
OAK Interactive is a creative branding company in Houston that has helped law firms and related businesses generate more leads via web design, digital marketing, and expert SEO services. Get in touch with our team today to see how your website can help you grow.