Whether you realize it or not, you may be playing games with your business. More than 70% of all website traffic comes from natural listings or Search Engine Results Pages (SERPs) found in popular search engines like Google. Search Engine Optimization (SEO) and Local Search Marketing (LSM) helps you rank in the results pages of search engines including the local search maps over time. SEO and LSM drive prospects because they’re perceived as trustworthy. While SEO has a relatively low cost, it can take up to 3 months to show optimum results, but the results are significant.
The expert SEO team at OAK will work to improve both your on-website natural organic search rankings and off-site rankings with Local Search results (map listings) within key search engines like Google and Bing.
Here’s how it works:
Our professional SEO experts will conduct a detailed and comprehensive Website SEO Audit to see if your website is vulnerable to Google updates and ranking algorithm changes. We want to make sure your site is configured for long-term results and that you’re targeting the right keywords and the right audience. Our premium SEO company will analyze your site to make sure it’s conforming to Google Guidelines for both SEO and design focusing on white-hat strategies that improve traffic, rankings and results.
We’ll conduct more than 40 proprietary checks on your website including:
Our keyword search process will help us understand what keywords people are using to find you, then we’ll develop the right list to focus our efforts on from high-traffic keywords to long-tail keywords. Our SEO experts put tremendous effort into making sure we have the right list —especially long-tail keywords as many tend to convert at a higher percentage rate than higher-traffic keywords.
In SEO, content is king and quality content is what keeps you on the throne. While many SEO companies ignore this critical piece, as a premium SEO company, we create relevant and compelling content for your website that’s pertinent to your niche, industry, and competition. Our content brings visitors and boosts your SEO to optimize your domain for target keywords. These activities increase traffic, improve rankings, and connect your prospective customers to your website.
Every month, we’ll create:
The amount of content that’s produced for your plan may vary depending upon your budget and how competitive your industry is.
Our SEO experts in Houston use strategies that enable your website to climb the search engine rankings to appear in the Top 10 spots in the search results. Your content has only about 2 seconds to hook users into the search result before they go somewhere else. Our team of professional SEO experts create clear and compelling text, update webpage titles, and formulate meta tags, H1 tags, anchor text to make sure your site can be easily found and displays relevant search data that converts visitors into prospects on your site.
You can’t be found in the search engines if they don’t know you’re there. For our SEO experts, it can sometimes take months for your website to be indexed by search engines because we submit it manually–not through submission software. This means you’ll never have to worry about being penalized by search engines or get surprised by Google’s algorithm updates. We’ll also submit your site to special interest sites and internet directories to help build back-links.
Building links—or getting other websites to link back to your website—increases your site’s authority, raises its search rank and signals to Google that your site is a quality resource worthy of citation. After our SEO experts develop fresh, relevant, link-worthy content, we build links to connect visitors to the content we want them to see.
Our local SEO services build natural, earned links (rather than buying them) and we don’t manipulate the process using black-hat SEO tactics that can get your site banned from search results. Yes, this takes more time, but we make sure that we link from authoritative websites that will have a greater impact on your authority and rankings on the SERP than some small unknown site with few visitors. This step is important for boosting your rankings in search engines and we take the time to do it right.
It’s true that 72 percent of consumers who conduct a local search visit a store within five miles of them. That’s why LSM is such a critical component of SEO and why our SEO company integrates it into our SEO effort. LSM puts your business on the local search map when your prospects and customers search for a business like yours. It’s essentially SEO that helps businesses show up in relevant local map searches.
We’ll optimize your online information and make sure it’s accurate and displays consistent NAPU (name, address, phone number, URL) across all of the important directories so that search engines see verified, trustworthy information of what you do and where you’re located.
This way, when consumers search for you using key search terms, they’ll find you and select you.
If you’re not ranking as high as you think you should, get in touch with the top SEO agency in Houston.
SEO has become the basic “block and tackling” of any marketing strategy. It’s the baseline of what you need to do to grow because it provides a trustworthy means to being found by prospects online.
Make OAK your local SEO service provider in Houston. Call us so that we can show you how high you can go on SERPs.