When the pandemic hit, marketer needed to go from upgrading standard practices and strategies to hitting the reset button, trying to adopt to a nearly impossible environment that caused businesses to close, reopen, and then close again just weeks later. These were indeed uncharted waters and they needed to adapt quickly, not to grow but to survive.

businesses should adapt like a chameleon

Here are a few digital marketing trends we saw that are working for businesses as they fought to stay in the game:

Featured Snippets

Featured snippets provide instant answers to commonly asked questions. They became especially important during the pandemic, as they allowed users to get quick answers to specific questions without having to search for them themselves. Since internet users were searching for everything in the context of the pandemic, featured snippets were a coveted part of main websites and landing pages.

Featured snippets also lead to more than a two-fold increase in the click-through rate. This means that they are excellent tools for increasing online traffic and leads. You should add a featured snippet answering specific questions that are trending these days, keeping in mind what people are searching for most often.

digital marketing strategies for ecommerce

Expansion of Social and E-Commerce Networks

Brands need to develop and expand their e-commerce platforms and social media networks now more than ever. When in-store visits came to a halt, retailers that survived adopted with a  robust platform to continue doing business seamlessly. Businesses that already had a highly operative e-commerce platform before the pandemic thrived compared with those that are just setting one up.

There’s no denying that sales dropped drastically during COVID for pretty much everything that’s not considered essential. Businesses suffered from retail store and warehouse closures, as social distancing became the norm. Having a reliable e-commerce platform is important to keep and grow sales and continue to make your products accessible to your clients.

Expanding your social media network is equally important, as social media heavily influences consumer behavior. The current environment calls for a strong online presence on social media and optimizing your e-commerce platform to retain customers and keep sales constant.

Over the Top

Another trend that has been on the rise is over the top, or OTT, TV and connected TV. Basically, these are videos or ads that are distributed via internet-enabled or connected smart TVs and devices, such as Roku, Amazon Fire, and Apple TV, “over the top” of your internet service provider’s service.

This technology allows marketers to “take over” a household and feed messages and creative across all devices, including TVs, mobile devices and tablets. Now that more people use internet streaming as opposed to cable TV, OTT allows you to serve up creative no matter how your audience is watching. Since 2018, OTT has been growing, and now the pandemic is helping it gain more traction as a way to capture a captivated audience by ZIP code, demographic, or lifestyle in a very targeted way.

OAK Interactive is a leading digital company that has been helping brands improve their on-site organic search and off-site rankings. Contact us and let’s talk about how our expert search engine optimization services, can help your business in Houston grow.

Our Featured Work & Case Studies

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Our Work & Case Studies

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TOPS Surgical Specialty Hospital

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Church Services

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No Label Oktoberfest Beer Can Design

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Monterey’s Little Mexico TV

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David Taylor GMC

David Taylor GMC had been in Houston since 1975 and had enjoyed a prestigious reputation with..

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Karrus Force Protection

Karrus Force Protection was looking to use cutting-edge technology to attract tradeshow attendees to Force Protection’s..

July 25, 2019

Hebel

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Messina Hof

Messina Hof was looking for a way to target a younger demographic to their annual Harvest..

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Texas Tamale

This is one of 2 ads we created for the Texas Tamale Company. These ads ran..

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Shephard Park

Shepherd Park is another restaurant and bar owned and operated by Houston restauranteur, Ken Bridge. Creative..

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Witchcraft

Witchcraft Tavern & Provision Co. is a new addition to the Houston Heights food scene. With..

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Spirit of Texas

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Off Label Brewing Co

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Houston Methodist

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Axis Pipe and Tube

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The El

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Summer Sandia

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Coras Concept

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Liberty

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Santa’s Little Weiner

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EMS

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Lady Lazarus

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Oktoberfest 2016 Campaign

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Ellsworth Plastic Surgery

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Hit King Brew Series

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Hit King Baseball Academy

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Brown Plastic Surgery

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Perpetual Peace and Nightmare 4 pack

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Pinks Pizza Relaunch

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GILLEY’S RUB

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TEXIAN BREWING CANS

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July 22, 2019

NO LABEL 5TH ANNIVERSARY

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DON JALAPENO AND WHAT THE HATCH

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RICE VILLAGE SCULPTURE INSTALLATION

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BLACK WIT-O IPA PACKAGING

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