Social media is everywhere these days. Over 40% of the world’s population uses social media for various purposes, such as socialization, entertainment, and even for news. Over the last couple of decades, social media has also become a core marketing channel for successful businesses.
2020 was a rough year for many businesses, as they were not prepared for the rapid shift to online platforms they had to take up. Many businesses had to close shop due to poor digital and social media marketing strategies.
However, the businesses and companies that adapted to this new normal quickly amidst global shutdowns experienced phenomenal growth during this time. Based on current trends, social media marketing is the key to growing your business in 2021.
Here are our top tips to help businesses use social media marketing to boost brand recognition and sales in the new year:
Churning out multiple social media posts every week is no longer a good strategy. Brands need to focus more on producing thoughtful, informative, and value-driven content that is in touch with the latest events happening around the world. The trend of “less is more” will give more credibility to your posts and will encourage more people to follow your brand for valuable content instead of them getting spammed by useless posts every day.
Customer engagement is essential if you want to create brand loyalty and increase conversion. Customers and social media users love it when brands connect with them through social media. Businesses should focus more on content that encourages human interaction and gives the business more authenticity, such as live streams, snackable content, webinars, and virtual events. Video content is also expected to take center stage in the year 2021 and is reported as the second most engaging content type of various social media platforms.
As the world is slowly becoming accustomed to the new normal, businesses need to undergo a paradigm shift and focus more on their online stores rather than their brick-and-mortar outlets.
Adding various e-commerce elements such as live Instagram feeds, AI chatbots for quick customer service, and virtual consultations will allow businesses to thrive and increase their reach and convert more users into customers.
Struggling to boost brand recognition and sales through social media platforms? Let us help.
As a full-service marketing firm, OAK Interactive offers the services of top digital marketing, SEO, and social media experts to help you create a successful marketing plan that will allow your business to dominate the industry.
We create custom marketing plans and individualized marketing strategies for businesses according to their needs to ensure a cohesive brand message that stands out.
Our custom services include social media management, website design, content creation, reputation management, local search marketing (LSM), and more.
For more information about online marketing for your business, get in touch with us today at 832-321-3196.
