Marketing is crucial for all businesses at every stage, but it’s a make-or-break element for startups, especially here in the U.S., where there are about 71,153 startups yearly. Needless to say, no matter which industry you step into, it takes serious marketing efforts to stand out and get recognized by your target audience.
The fact is, as a startup you need solid marketing strategies for several business-related goals. You want people to know you and the products and services you offer, and you also want growth.
Here are some marketing strategies marketing firms recommend for startups:
Embrace Email Marketing
The number of email users continues to grow, and currently, more than half of the world’s population uses email. This shows how email marketing is one of the most incredible marketing opportunities that startups and even well-established businesses shouldn’t be missing out on.
Moreover, email marketing is known to have the highest ROI when it comes to digital marketing. This is a huge advantage for startups with low funds since they get to promote their products and services for little to no cost.
The best way to go about this is to have a newsletter signup form on your website. Or you could ask your customers for email addresses directly. Make sure to keep the email content diverse, though, with product updates, how-to guides, promotional offers, and so on.
Build a Social Media Presence
With 4.62 billion people using social media, brands not marketing on at least one or two popular social media platforms are missing out on huge marketing opportunities. Social media will help your business become recognized amongst the masses and allow you to interact and engage with your audience.
Also, there is no shortage of platforms you can use. From YouTube and Facebook to Twitter, Instagram, TikTok, Pinterest, LinkedIn, WhatsApp, and Snapchat, you can market on platforms that align with your brand’s image and tone. Also, most of these platforms allow paid traffic for greater exposure, so make sure to tap those opportunities as well.
Look Into Paid Search Ads
One marketing strategy that can do wonders for startups is paid search. Paid search allows your business to purchase highly targeted traffic from partner sites and popular search engines.
Most of these search engines allow keyword targeting and a pay-per-click pricing model. As a marketer, you can create ads for the startup and these ads will show up whenever a keyword related to your business is part of a search query.
This is advantageous for startups mostly because you’d only have to pay when your ad is actually clicked on.
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