How Is Voice Search Optimization Changing Digital Marketing?
Up until a few years ago, we heard the phrase “digital marketing is the future” a lot. As digital marketing has become the mainstream marketing approach today, we think it’s safe to say that we’ve arrived in that future. The new dawn of digital marketing seems to be voice search as more users move away from controlling their device functionality with their fingers to controlling them with their voice.
What Is Voice Search Optimization?
But online marketing is constantly evolving, and the new tip of the spear is “voice search.” You may now voice search using Google Assistant, Alexa (Amazon), or Siri (Apple). This technology was created to provide users with a hands-off experience with their devices by using voice commands. It allows them to search for information, directions, and products. It can even order food for takeout.
In fact, According to Google reports, about 27 percent of the population around the world is now using voice search.
Google is known for its innovative tools and quirky add-ons, and one that created quite a buzz back in 2012 was voice search. Voice search has been embraced by the masses since it was first introduced, and it has a lot of value for customers. But businesses soon realized that they too had a lot to gain from voice searches. And so the idea of voice search optimization came about.
Voice search optimization is the process of optimizing your website for voice searches. This essentially means preparing your pages for the way people speak rather than how they type.
What Does Voice Search Optimization Mean for Digital Marketing Practices?
In many ways, voice search optimization is completely changing the digital marketing landscape. It’s also changing how content marketing is used in digital marketing efforts.
This means that businesses have to adjust their SEO strategies based on the way voice searches work. For instance, one obvious and correct assumption is that voice searches tend to carry a more conversational tone; therefore, the content on your business’s website needs to be conversational as well.
Moreover, statistics show that a lot of voice search queries are for local services and products, i.e., “near me” queries. So businesses need to focus on local SEO while optimizing for voice search.
Voice Search Optimization Is the Present and the Future
The fact that we can’t even go an entire day without talking to Siri or Alexa is proof enough that voice search is our present and most likely a huge part of our future too.
And Apple, Google, and Amazon aren’t the only ones that have realized this. Tech companies around the world have developed or are developing their own voice search devices and platforms.
This means that voice search has the reach that justifies businesses’ optimization of heir SEO strategies for voice searching.
If you’re not sure how to go about this, reach out to our Houston SEO experts at OAK Interactive.
We’re a digital marketing agency based in Houston, Texas, that can help you with your digital marketing efforts, from creating your brand to promoting it through digital media.
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