Stark Services – “AC in the Attic”
Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...
Video was already the most engaging content type before the pandemic, but it has gotten even more popular ever since those early months in 2020. Research shows that it is significantly more engaging than text and images.
Did you know that YouTube is the 2nd most popular search engine—and it’s a website entirely dedicated to videos. Read on to find out how you can make the most of video content to engage your audience:
Give Them A Reason To Keep Watching
Your viewers are the most attentive during the beginning of a video. Therefore, leverage this to give them a hint about what’s to come if they keep watching it till the end.
The beginning of the video can also contain some interesting bits from the rest of the video—sort of like a trailer.
Showcase Your Company
Personalization is key to engaging with your audience, and nothing works better than showing them the real faces behind the company. Here’s how you can go about it:
- Schedule interviews with the employees
- Give them a sneak peek and behind the scenes of your processes
- Explaining how to use the products
- Unboxings
- Interact with the audience during livestreams
Work On the Technical Aspects
With every influencer vlogging these days, it may seem like all it takes to engage the audience is a camera. However, there is a serious amount of work that goes behind these videos.
That’s why certain things need to be taken care of in a video:
- Script: Even if you aim to create an improvised video, make sure you have a script on hand that you can play off of
- Dressing and makeup: Just because your real staff is participating doesn’t mean that they shouldn’t look their best. After all, your professional appearance plays a big role in how your viewers perceive you
- Sets and lighting: Make sure that the surroundings in the video look attractive and that the color palette represents the feeling you want the audience to associate with your company
Bonus tip: Get an influencer to work with you to boost the video stats. The best approach is to find someone who is popular in with your target demographic.
Hire a Professional Video Production Company
If the technical details sound too complex to you, it’s best to work with a creative marketing company that can understand your vision and bring it to life.
At OAK Interactive, we provide our clients with branding consultation in Houston and help them achieve their engagement goals with sophisticated marketing strategies.
Call us today to get a free website assessment.
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