Why You Should Be Using Video Marketing for Your Dental Practice
About 1 billion hours of videos are watched every day on YouTube. And these aren’t just music videos, but videos of all types and genres, including interviews, mukbangs, and reaction videos, as well as educational and informative videos, including those from dental practices.
So naturally, any creative marketing company you work with would tell you that video marketing is your best bet, especially if you run a dental practice. Here’s why.
It’s the Best Way to Convey Complex Information
There isn’t anything simple about dentistry, but as a dentist, you may want to put out information related to your treatments or tutorial videos about how to use Invisalign products or how to take care of them. You can break down the complex information into simple actions by making a video, making it all understandable for your target audience.
Moreover, informative videos like these could help build your credibility as a dentist. It’s a way to show your potential clients that you know what you’re doing and you want to help them no matter who their dentist is.
It’s Great for SEO
Depending on the quality of your videos, it could really improve your search engine ranking, especially when used with other optimized content. This explains why more than 87% of businesses use videos as a key marketing tool—including several dental practices you’re competing against.
This is mainly because people tend to watch videos more frequently than they read text. And videos are more shareable and engageable across social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. And if you get the CTA right, the sharing could help direct organic traffic to your website.
Video Marketing Keeps You Ahead of the Competition
While you should use other means of marketing, it’s best to add some video marketing in your digital marketing strategy to ensure that you’re covering all bases. Videos are more attractive and can give you faster results, especially when trying to capture market share.
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