In 2020, Instagram completed a decade of being one of the top social media platforms. The leading social networking app has changed the lives of numerous peoples and has been the key factor behind the success of many businesses. Today, Instagram has almost one billion active users worldwide, with over half of them under the age of 34 years.
According to statistics, over 75% of marketers worldwide use Instagram as of 2020. Digital marketing experts recommend using Instagram for businesses as it offers various options for promoting products and services while attracting a larger audience compared to other platforms.
Here are sustainable and consistent ways of increasing the number of followers for your business on Instagram:
People often type keywords into the Instagram search bar to find relevant accounts as they do on Google. There are two fields that show up on an Instagram search, your name, and username. By adding the relevant keywords within your username or your account name on Instagram, you can optimize your account and increase your chances of appearing in the search results. For example, if you have a pet grooming service, you can write “ClassyPets.Groomer” instead of just “ClassyPets.”
Another great way to bring more people to your Instagram account is by embedding posts that include links and are clickable to your website blog. This will allow people who are interested in your products and services to find your Instagram profile easily and become a follower.
Nothing attracts followers more quickly than free stuff. Hosting giveaways is one of the best ways to increase your followers in less time. However, make sure you make following the account a mandatory requirement for qualifying for the giveaway. You can also add other requirements, such as tagging a friend or sharing the post for maximum exposure. Make sure you host giveaways regularly to avoid losing those followers as soon as the giveaway ends.
OAK Interactive is one of the leading digital marketing and advertising agencies in Houston, Texas. Our team has years of experience providing effective digital marketing strategies and developing result-driven online marketing plans to help businesses of all sizes thrive.
Our services include brand strategy, video production, website design and development, expert SEO services, and online advertising to help businesses grow and improve their online presence.
Get in touch with our marketing experts to find out more about our full-service digital marketing agency in Houston.
