Today, 4.48 billion people around the world use social media regularly, and this figure is growing day by day. This explains why 97% of Fortune 500 companies use at least one social media platform as a marketing tool.
But as a digital marketing agency, we can tell you for a fact that businesses in more saturated industries like your law firm have a lot more to gain from social media than most other industries.
Here’s how being active on social media can pay off for your law firm.
There are about 443,558 law firms in the United States. And with 75,104 licensed lawyers located in Texas, you can be sure that many of these law firms operate within Texas too.
With so much competition around you, a strong social media presence can allow you to have real conversations with potential clients. Engaging with people via social platforms and putting up content with your law firm’s name can give you some much-needed credibility and visibility.
When choosing legal representation, nobody wants to settle for mediocre services. Potential clients would likely try to find out everything they can about your law firm before choosing your services. A strong social presence with a significant following would make it easier for them to trust you.
Moreover, it’s important to put out content that would show clients that you’re an expert in the field. These can be short educational videos or blogs related to law or even testimonials from satisfied clients.
For law firms, a lot of clients—especially corporate law like intellectual property law—come in through referrals. A stronger presence on social media can help you stay connected to other firms and companies that may need legal services.
Social media will open up other networking opportunities and will help you connect with old clients as well as friends from other industries. Sharing each other’s work with your individual audiences is a great way to market your services at a B2B level.
Social media marketing can also help increase your search engine rankings and engage with your target audience more easily. But creating a strong presence on social media platforms requires consistent efforts.
If you’re not sure how to go about social media management, feel free to reach out to our SEO experts at OAK Interactive. We’re a digital agency that can help you with professional SEO services in Houston, TX.
Give us a call to learn more about our services.
