5 Key Digital Marketing Trends You Should Follow In 2021
The global pandemic had a significant impact on every business and changed the way they operate forever. Even as infection rates decline, and the promise of a workable vaccine is just around the corner, the world may never go back to how things were done before.
In 2020, we saw a huge number of businesses embrace e-commerce platforms and move their products and services online, more than ever before in a single year. Most business owners realized that digital marketing was the key to boosting their brand and increasing sales while shoppers were forced to stay home.
However, digital marketing trends continue to evolve with new insights gained from customer responses to different marketing strategies.
Here are our top picks for digital marketing trends that will only get more popular in 2021:
Using Social Media For Customer Engagement
According to statistics, more people are using social media and spending more time on various social media platforms since the COVID-19 pandemic. They are using social media for everything from finding various products and services to news consumption. Marketers can take advantage of this consumer shift by creating engagement opportunities like livestreaming and surveys to re-engage with existing customers. It’s also important for businesses to focus on fewer social media platforms instead of trying to stay relevant on all of them. This focus allows marketers to envelop a platform, engage deeper and not spread themselves too thinly over multiple outlets.
Local SEO And Optimized Google Listings
Ensuring verified listings and updating content to keep it current on various search platforms is more important for small businesses than ever before. Google My Business (GMB) listings are key for B2C businesses and provide valuable info to potential clients looking for you online. GMB listings provide valuable information such as hours of operation, geographical location, and services. Businesses should keep their listings updated with new content posts, make sure their store hours are accurate and have a geographically defined service area to draw in more customers.
Personalized Customer Experiences
Customers today crave the personalized experience they get from visiting a brick-and-mortar store without risking their safety. The world is entering an age of personal commerce as businesses are striving to produce personalized experiences to keep their target audience engaged and increase the risk conversions.
Businesses need to invest more in collecting relevant data like age, shopping habits, education, gender, etc. that will allow them to understand individual customer preferences and help them make their social media channels and websites more engaging.
Effective Digital Marketing By Oak Interactive
As one of the leading digital companies in Houston, TX, OAK Interactive has years of experience in providing digital marketing strategies to boost the online presence of various businesses. Our services include website design and development, expert SEO services, online advertising, brand strategy, video production, and more to help companies target the right audience and generate viable leads for the business.