When it comes to content, the digital space is crowded for marketers. Naturally, businesses that hope to stay on top are forced to think outside the box. One medium that gives them the creative freedom to do this is video content—and it seems to work for lead generation too.
According to almost 86% of marketers, video marketing is their go-to strategy for lead generation. They believe that videos help users understand products and services better, contributing to sales.
As a creative agency with years of experience, we’ve put together a few helpful tips for you to create video content that results in high conversions.
The underlying purpose of a marketing strategy is sales, but at the forefront, video content should always be about storytelling. People love a good story, and you should use this to your advantage.
Marketing videos can be of many types, such as explainer videos and tutorials, testimonials and product videos, or even vlogs. But using visual storytelling is the best way to get your point across in an engaging way and in a short time.
As a marketer, your job is to produce a compelling narrative that’s also relevant to the product or service you’re marketing.
As we mentioned earlier, the digital space is noisy when it comes to content, especially video content. This essentially means you have a few seconds to capture your audience’s attention before they decide to move on to the next video or piece of content on their feed.
We suggest coming up with a short hook in the very first 3 seconds of the video. Ensure the hook briefly points toward what the viewers can expect without giving away too much. This will help pique their curiosity and keep them hooked throughout the video.
When it comes to marketing videos, production quality matters more than you think; it can say tons about your business and its image. But it’s not always necessary.
A high-end production means better lighting, the right camera, and excellent direction—these elements will help you come up with HD content. If your business is trying to build its brand as a high-end one, this would be the best way to market your products or services. Keep in mind, this is a more expensive route, but the end result can be worth it.
Alternatively, you could also go for a rawer quality with your video production—it’ll help you establish your brand as more authentic. Test the waters and see what your target audience prefers.
These are some simple tips you can incorporate; however, there’s a lot more to video production, and we can help you with it.
As a creative ad agency Houston, Texas, OAK Interactive can help you produce compelling marketing videos for your business.
In fact, we can help you with professional SEO services as well.
Give us a call to learn more.
