Why Law Firms Need to Hire Professional Reputation Management Services
65% of law firms spend most of their marketing budget on digital marketing by working with branding and marketing agencies. Moreover, almost half of law firms think buying web leads is their best marketing channel, which clearly shows the need for more and better legal marketing.
However, an integral part of digital marketing for law firms is actually reputation management. Reputation is crucial to many businesses, and particularly for law firms, since lawyers depend greatly on referrals from former clients, friends, family, and other attorneys.
Clients research ratings, reviews, and comments online and decide on which lawyers to hire mostly based on their reputation.
Since there are no mechanisms that can publicly grade attorneys, clients have to access the information available to them. Moreover, most clients aren’t equipped to assess attorneys objectively. They first visit the attorney’s website and find their objective qualifications such as educational background, experience, practice areas, and testimonials. Many attorneys will publish verdicts and case results from anonymous clients.
However, online reputation can be more important than offline reputation because even when clients get a personal referral from someone they trust, they will eventually research that attorney online, whether on Google, Yelp, or Avvo. With professional reputation management services, you won’t be able to control what people say about you, but you can manage the perception of your firm’s reputation. Here’s how.
Managing Reputation Through Positive Reviews Emphasis
When it comes to online reputation, whether it’s a law firm or any other business, online reviews are everything. Why? Because 90% of consumers check online reviews before making a purchase. Moreover, 76% of people trust online reviews as much as personal recommendations.
Therefore, there’s no denying the importance of online reviews for law firms, as their reputation depends on these reviews. Reputation management services can help law firms encourage positive reviews they gain from both satisfied clients and manage unfavorable reviews from unhappy clients.
Law firms should add a Testimonials or Reviews page on their website, linking both first-party and third-party positive reviews to confirm their reputation with prospects who visit their website. If you’re working with a top digital marketing agency, they can help maintain your reputation through link enhancement services.
Building Credibility with Your Clients
Considering that 81% of online consumers choose businesses based on trust, and 86% look for authenticity, reputation management should be a focus for law firms. Presenting yourself as an authentic law firm that clients can trust will help build credibility.
In the legal world, there are two types of reputation: earned and manufactured reputation. Earned reputation comes from previous clients, other lawyers, and evaluating institutions. Manufactured reputation, on the other hand, is mainly achieved through media advertisement and purchased testimonials.
Law firms need to maintain earned reputation because it helps them build credibility, and reputation management services help do just that.
New Leads with Positive Reviews
Positive reviews don’t just maintain reputation and credibility with existing clients, but also help law firms with new leads. Leads earned through positive reviews are more authentic and convert to clients at a much higher rate than almost any other advertising.
Online reputation management is a crucial element in the client journey. They hear about you from a colleague, from a friend, or through an ad. They Google search you and look at your reviews on Google My Business. They visit your website and read about your experience and background, and read your testimonials. Then they call you, fill out your online form, or chat with you on your website. Your goal is to get them to meet with you, but that may never happen if you have poor ratings and reviews.
OAK Interactive Offers Reputation Management Services for Law Firms
OAK Interactive is a digital marketing agency in Houston that provides reputation management services along with expert SEO services. We can help your law firm gain or maintain a stellar online reputation with our digital marketing strategy. Contact us now to learn more.
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