As a business owner or marketer, if you want your business to be a success online, the first step is to ensure its visibility. This explains why 96% invest in paid search—with about 88% of them spending on paid social media.
This is because paid search has quite a few incredible benefits, the most significant one being its ability to use search intent to promote direct response marketing that’s highly measurable.
What Exactly Is Paid Search?
Paid search is one of the most popular digital marketing methods among marketers. It involves placing ads on major search platforms and engines like Google and Bing. These ads show up on the results pages, right above and below the organic results, but since these are paid ads, you pay for the engagement these ads receive.
Paid search ads typically have three main elements: a headline, description text, and a display URL. Each of these are meant to compel users to click.
In general, paid search can help increase your business’s chances of being noticed on search engines for relevant queries. This helps you generate the right kind of traffic and hence a direct response.
How Does It Help Generate Direct Response?
Paid search is, without a doubt, most digital marketers’ preferred marketing approach, and with good reason. It’s the best way to generate a direct response. Here’s how.
It Helps Make Your SEO Efforts More Effective
SEO is a time-consuming approach. You can optimize your content all you want, but it’ll take time to see measurable results. In contrast, paid search brings instant traffic to your website, which helps your SEO efforts because you’re driving more traffic to the site.
This is primarily why a lot of digital marketers prefer using both approaches simultaneously to see better and quicker results.
The Leads You Get Through Paid Search Are More Relevant and Qualified
One of the main reasons paid search is able to generate a direct response is because it brings in qualified leads to your website.
With paid search, you’re targeting exactly the sort of consumers looking for your brand and its products and services.
Paid Search Is Ideal for Local Search
A lot of businesses that use paid search are small businesses targeting nearby customers. This is also why the direct response rate is so high with this approach.
Consumers generally search for stores and services close to where they are, and paid search helps make your business more visible, helping them find your business at the right time.
How OAK Interactive Can Help
Generally, paid search is a lot easier to manage than SEO. But if you need help with it, you can reach out to us.
As a digital marketing company in Houston, Texas, the team of expert digital marketers at OAK Interactive can help you with paid search for direct response and professional SEO services.
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