Despite the perception that you can only improve your business’s SEO ranking with SEO strategies, social media can also help with your organic rankings on key search engines. As a digital marketing agency, we want to use all the tools in our arsenal, not just one.
Whether you’re running a dental practice or other healthcare practice, the rules of SEO are the same. So how can you use social media to improve your SEO rankings?
Fun fact: More than 4.57 billion people around the world use the internet, and 3.8 billion of these people use social media. These statistics tell us the impact of social media, but is social media a ranking factor for Google?
To be clear, social media marketing isn’t a direct SEO element, but instead, it supports the elements that have an impact on SEO ranking. For instance, sharing engaging posts on social media increases your content’s visibility, which will boost your Google rankings.
In other words, the more engagements your blog creates, the more likely it is to rank higher on Google.
Running a dental practice doesn’t mean that you’ll get by with just a focus on SEO or local search. Having a social media strategy is crucial, regardless of the size of your business. To give you some context, 90% of US businesses have a social media marketing strategy in place.
So, if your business doesn’t have one, you’re in the minority. You may be able to do it on your own, but the landscape and strategies are constantly changing, so it will be difficult to commit to posting, measuring, and adjusting your strategy on an ongoing basis, all while running your practice.
Even after you’ve created a winning campaign and written the perfect blog, it’s important to make the post shareable. While your social media post has a share button, your audience likely won’t do it unless you urge them to share it.
Now, take a look at this post from one of our clients; even though it doesn’t ask the audience to share the post, it’s likely it will be shared among people looking to redo their kitchens.
We understand that keeping up with your social media conversations on top of running a dental practice can be a challenge, but at OAK Interactive, we have grown businesses with dental practice marketing services in Houston.
As a Houston-based marketing agency, we deliver social media management services that are backed by verifiable results. Contact us today to start a conversation and learn more about how we can help.
