How to Utilize the Power of SEO to Run a Successful Startup
Search engine optimization can be tricky for any business, but if you’re a startup, you’ve got even more of a challenge. You need to raise your profile as a thought leader, become more findable on search engines, generate leads and build traction before your initial funding runs out.
With a well-thought-out SEO strategy you can lift your site’s ranking to the top of the organic search engine results page (SERPs) where your target audience is trying to find you.
In this blog post, we’ll discuss how startups can use SEO best practices to help the launch and sustain their new venture.
A Technical SEO Game Plan
One of the most common aspects of SEO that businesses often overlook is technical SEO. This means ensuring that your website displays certain technical characteristics that directly affect its performance. For instance, fast page speed load times, a responsive design, a secure connection, quality code, and much more all affect a positive user experience.
By optimizing for technical SEO, you help search engines crawl and properly index your site in order to rank well in search results. We recommend addressing these technical aspects in the beginning so that the rest of your efforts aren’t wasted.
Here are some of the best practices of conducting technical SEO:
Fast-loading web pages
Improve your site’s architecture, including optimizing URL structure, adding a breadcrumb menu, specifying a preferred domain
Add a secure socket layer (also called an SSL Certificate)
Optimize your robots.txt file
Optimize your site’s XML sitemap
Add structured data markup
If you don’t know what these are, that’s okay, an experienced web developer will know and be able to fix them for you. It’s important to note that your IT support—whether it’s your own CTO or a third-party IT support company—aren’t typically website developers. They may understand what these issues are, but they may not have the coding skills to remedy them for SEO.
Keyword research is key
Make the most of your SEO efforts by optimizing content with keywords that your audience will likely use in search queries. Remember, it’s not always a good idea to incorporate highly searched, competitive keywords—especially for startups—because businesses with high domain authority will likely be vying for the top positions against these particular words.
Instead, as a startup, you’ll benefit by focusing on keywords relevant to your niche—also known as long-tail keywords—allowing you to reach out to a small and more specific audience.
Moreover, long-tail keywords that use conversational words, local signals, and “near me” phrases to optimize your content for voice searches and rich snippets.
Hire OAK Interactive’s SEO Team to Launch Your Startup Today
Our leading digital agency Houston has years of experience in helping startup companies improve both their website’s organic search rankings as well as off-site rankings with Local Search marketing. We start by conducting a detailed website audit to find out areas of improvement and then use long-term SEO practices to target the right audience.