Marketers, in particular, are facing difficulties in coming up with plans to overcome and recover from the pandemic. As some marketing activities come to a standstill, businesses have a chance to prepare for the post-COVID world, a new way to do business.
We believe that a solid post-COVID SEO strategy can be key to survival and prospering. Let’s talk about some SEO opportunities you can work on now:
Developing an SEO-optimized content bank
The COVID-19 outbreak has led to significant changes, including consumer behavior and buying patterns. If you couldn’t find success in your prior marketing endeavors, now is the perfect time to start fresh and develop a bank of SEO-optimized content that’s more compelling and more attractive to search engines.
Your content bank will provide you with both improved short-term conversion rates and more consumers in the funnel which can create long-term business prospects. A detailed SEO-strategy with proper execution gives your business a chance to develop authority which positions you well as the economy recovers.
Leveraging the existing content
If your existing content is not performing well on the search engines, it’s time to adjust. The COVID-19 situation allows you to add sections to your existing content and reoptimize it to make it more SEO-friendly. For instance, you can add helpful FAQs, COVID-related information, and other relevant content that your prospects may be searching for now.
If your pages rank on the first page of Google’s SERPs, but it’s not in the top spots, try adding some relevant sections—especially those related to your local market. If done correctly, you can develop specific content to answer relevant queries to boost your SEO ranking which moves you up a few spots or it could even win featured snippet which is one of the holy grails of search.
Creating a dedicated page about COVID-19
Are people searching for fashion brands or online groceries? Maybe. But most definitely, people are looking on the internet for COVID-19-related information. Adding a dedicated page can be an excellent move for your SEO, and could drive relevant coronavirus traffic to your website.
That doesn’t mean you should provide details of recent developments pertinent to COVID-19. You can simply share what measures your company is taking in response to the pandemic. It will help instill people’s trust in the brand and establish your business’s reputation as a responsible and trustworthy organization. Be opportunistic, but be relevant. Make sure you strategically tie your company in with the COVID-19 content without forcing it.