The Key to Effective SEO Keywords For Your Online Business
While on the surface, it might not seem like a big deal if your band’s website falls down the ranks on Google Search.
But it makes a significant difference in the amount of traffic your website attracts.
Research shows that 95 percent of people only look at the first page of the search engine results. Most people don’t even go past the first few suggestions.
So in order to improve your website’s search engine results, you need to improve the traffic it gets.
The best way to achieve this is through SEO (Search Engine Optimization) and the keywords you chose. Here’s how you can use SEO keywords effectively:
Don’t Stuff Content with Keywords
First things first, keyword stuffing is a no-go territory. Not only does it annoy readers, but it’s also considered to be black-hat SEO. Black-hat SEO is illegal, and it can get your website penalized by Google.
Once your website is blacklisted, you won’t be able to get it back on Google Search for a while. Google’s algorithm will ban your website from its servers. It’s recommended that you don’t use more than three keywords for articles and blogs.
Find Out Which Keywords Are Trending
By using Google AdWords, you can find keywords that are trending in your respective industry.
This will allow you to keep up with competitors and figure out which keywords your target audience look up the most.
For example, if you sell baby diapers, you’ll need to see which keywords are trending in the industry.
Google Adwords will give you a list of keywords like:
Baby diapers in XYZ
Premium baby diapers
Comfortable baby diapers
You’ll also get a report from Google AdWords that will show you which keywords are most effective. This way, you will be able to create content that will not only improve your website’s ranking on Google Search, but will also attract the right target audience.
A digital marketing agency can help you achieve these goals.
Search engine optimization can be tricky for any business, but if you’re a startup, you’ve got even more of a challenge. You need to raise your profile as a thought leader, become more findable on search engines, generate leads and build traction before your initial funding runs out.