YouTube is the world’s largest video platform and is the second most popular website, other than Google. YouTube’s reach has expanded significantly over the past few years, to the extent that the average person spends 40 minutes per day watching videos on YouTube.
According to research, by the end of 2020, approximately 82 percent of internet traffic will be from YouTube. So how do you, as a marketer, leverage this video platform to grow your business?
Before you do anything, do you research and define your audience. Who are you trying to reach? Do you have a marketing plan and how could YouTube fit into your overall strategy? Go ahead and create your YouTube channel, but look at your competitors channels as well channels from related industries and discover what your audience likes and dislikes.
Once you have some views, the Analytics Tab on YouTube can give you quantitative insight into your audience’s behavior toward your channel. It will also show you the demographics for your audience and their interests. YouTube Analytics can help you conduct a tests on video marketing to see which videos resonate with your target audience the most.
You can also analyze your competition’s YouTube market strategies and see how well they bode with your industry’s customers. This can help you learn from your competitor’s experience and improve upon what they’re doing.
Just like other search engines, you want your videos and YouTube channel to appear at the top of the search results when people look for your services in your region.
Optimize your video’s metadata with keywords that people usually use when they search for services such as yours. Providing the right information in your meta detail ensures that your video is indexed properly by YouTube so that it appears higher in search results.
The goal of video marketing is to be interesting, reinforce your brand and communicate your message about your company in the most compelling way possible. Make sure you know what types of videos will work best for both your business and your customers.
Here are a few types you can explore.
This type of video includes short interviews with customers who are satisfied with your products or services. Use these to generate credibility and to use as proof of concept.
These videos relay on showing how your product works and what your services do. These videos take views step-by-step through a process making it easier for potential clients to understand how your business works. For products, try doing something unusual like the Will it Blend videos from Blendtec. These were launched years ago to demonstrate the ruggedness of Blendtec’s blenders. They were a huge hit proving that the power of a big idea on YouTube.
Celebrities are a way to “borrow” brand attributes from celebrities who have similar values. Use celebrities to your advantage by asking them to use your products or service in a video. But get ready to pay. Social media influencers can fetch millions of dollars for access to their followers.
These are periodic — daily, weekly or monthly — videos showing everyday life, events or interviews. This format can provide valuable insight into how your product or services function in real life and can be the basis for authentic discussions.
We could all learn a thing or two from Apple. Event videos can unveil a new product or service at a conference or expo to build up excitement among the audience. You don’t have to be the keynote speaker; just be interesting and real with what you’re doing.
In marketing, there are no silver bullets meaning, there isn’t One Thing that will make or break you. Marketing is doing a lot of things right and staying focused on your message. Adding YouTube to your mix can make sense with the right strategy.
Let the leading digital marketing agency in Houston, Texas help you develop your strategy and leverage YouTube to its fullest. Oak Interactive is an advertising and marketing agency Houston TX that can help you grow your business using the latest digital marketing strategies. Get in touch with us today and let’s start a conversation.
Despite what people may believe, advertising is actually the oldest profession. From the early prehistoric times when man would advertise a kill from a successful hunt by painting a picture on a cave wall with the animal’s blood, advertising has been a way for us to communicate with each other.
Imagine life without Facebook or Instagram. More than a decade ago, where there was no social media, brands used conventional forms of advertising to market their products to potential customers. The operative word there is “to.” They had a product and they “pushed” their messages “to” you. It was a simple equation: Our Product +....