If you’re marketing in today’s fast-paced digital world, then you’re already aware that social networking platforms are rapidly becoming some of the highest-opportunity marketing channels.
73% of salespeople claim that social media has helped them promote their business by reaching a new target audience, driving growth, and boosting conversion rates.
Countless social media apps are rolled out each month to disrupt the social networking realm, but most fail miserably. TikTok, however, has gained enormous popularity and has quickly become one of the fastest-growing social media applications in the world.
While other social platforms are flooded with promotions, the TikTok app offers something different: it allows users to watch, create, rate, and share raw videos from people around the world.
TikTok users love the authenticity that the app brings. Its organic reach is high and the visual element engages people more deeply as they scroll through the content on the app for hours.
TikTok as a Marketing Outlet
What makes TikTok an excellent marketing outlet is its reach. It’s more than just the “next big trend”; it offers a global playing field, allowing marketers to present their messages exactly where they need to be.
60% of TikTok’s monthly active users are between the ages of 16 and 24.
Studies have shown that since 2018, Americans spent nearly $23.1 million on in-app purchases on TikTok, and that number has grown exponentially since then.
What’s more, only 4% of U.S. social media marketers use TikTok, which means that there’s relatively less competition on the app.
TikTok’s engagement figures are exceptionally high. A study has shown that TikTok beats all other social platforms in terms of engagement levels across accounts of all sizes, as users spend an average of 45 minutes a day on the app.
TikTok users don’t want to see run-of-the-mill advertising, which is why you need to think differently about your brand and how you generate videos or leverage influencer marketing to promote your brand. As well-known celebrities join the TikTok platform—like Dwayne Johnson (a.k.a The Rock)—TikTok content has become high relatable, with massive reach and impressive engagement.
Therefore, marketers have a great opportunity to reach out to potential customers through these influencers to promote their brand.
Making The Most Of TikTok
The best way to spread your message is to be on-point, and always relevant. There’s always some trend that’s going on around on TikTok. If it’s relevant to your brand, you can use it to create brand awareness and engage with a larger audience.
Here are some other creative ideas for marketing on TikTok:
Create amateur, spur-of-the-moment, creative content—it’s what has the highest chances of going viral on the app
Showcase people using your brand in their everyday lives
Conduct live sessions on TikTok on trending and interesting topics
Clothing brands use TikTok’s try-on videos to showcase their products
Create step-by-step videos of your business processes
Leverage #HashtagChallenges to prompt engagement
TikTok is the fastest growing and the most exciting social platform out there right now. Set up your profile, find your target audience, and start making content now.
Partner with one of the leading creative agency Houston, Texas, to reach out to your audience with compelling content on some of the biggest social media platforms, including TikTok, Snapchat, Facebook, Instagram, and LinkedIn.
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