The Importance of Digital Marketing for Small Businesses
Back in the day, small businesses often lacked the funds and resources to reach out to a large cross-section of their target audience. They would have to invest in conventional advertisements in newspapers and place giant stands outside their building to sell their products. Not anymore.
Today’s globalized work environment is steaming fast and forward with digital marketing tactics that are both effective and affordable for all sizes of businesses. Studies show that regardless of the type of advertising strategy, digital marketing is effective both on its own and when it’s used in conjunction with traditional media.
As the world’s businesses have latched onto the internet for many of its marketing and operations, small businesses can also benefit from the global markets online. Here are 5 reasons why small businesses should invest in digital marketing as some level.
1. Less labor
Social media has been a blessing in terms of marketing because you don’t need a giant media company to reach out to a large audience. Small businesses can have conversations about their services and products with customers both near and far. Opening social media accounts is fast and easy and having sincere conversations with customers does take time, but it’s well worth it.
2. It’s cost-effective
Accessing social media sites and posting on Google My Business is free if you do it yourself. Hiring a digital marketing firm makes sense if they have a short learning curve about your business. Paid social media ads can make sense if they’re both interesting and compelling. Either way, marketers are reporting a much greater return on the investment than what traditional marketing would yield within the same budget.
3. Communication converts
Once you’ve made a post or featured an ad online, interested clients can visit your webpage and get in touch in any number of ways. Posting your phone number on your website surprisingly is overlooked by a lot of businesses. For prospects who are interested, but aren’t ready to talk on the phone, create a contact form they can fill out when they’re ready to go to the next step. Today’s younger prospects don’t use the phone as much, so be sure to use a live chat function on your site to engage with them.
Make sure you have a place where users filling out your contact form can sign up for emails for special offers and news. If your selling hard goods, be sure that your website displays your products with specifications and pricing along with an easy-to-find search interface—even if your business isn’t doing eCommerce.
4. SEO for everyone
Businesses today are scrambling to reach the first page of Google’s search results. But large corporations don’t necessarily have an advantage when it comes to Search Engine Optimization strategies. There are marketing ad agencies that can help small businesses rise and maintain a high ranking on search engines for a very reasonable fee. When companies committing to an ongoing SEO campaign, they rise fairly quickly and stay there for a long time. In industries where not many of your competitors are engaging in ongoing SEO, this is an advantage.
5. Act local. Think Global.
Billions of people use the internet from every corner of the globe so, if you have a worldwide business, you can execute a digital marketing strategy targeting a wide scope of people who could become a potential customer if they come across your posts.
If you’re a small business looking to ramp up your presence online, get in touch with one of the fast-growing marketing and advertising agencies in Houston, TX.At OAK Interactive, we can help your small business grow with creative digital marketing that gets results.
No matter where you are in the United States, contact us in Houston, Texas to get started.
Marketers like you spend thousands of dollars per month on digital marketing. When someone clicks-through on your ads and arrives on your landing page, is that where the journey ends? What if they click deeper into your site looking at specific products and services?