According to 90% of marketers who use content marketing, they expect to invest the same amount as last year in the channel throughout 2022. However, most marketers realize that content marketing isn’t really based on any surefire strategies.
Content marketing has ever-changing rules and trends—that’s one of the reasons it remains the most popular marketing strategy year after year.
Here are some trends that are really taking over right now:
1. Interactive Content Is Winning Content
Sixty-two percent of marketers use interactive content, and those that don’t currently use it plan to do so soon. Interactive content will win against static content, and this trend will only grow in the coming years.
When done properly, interactive content instantly catches the eye and boosts customer engagement. It’ll also bring your customers and website visitors back and give you great exposure.
From polls and quizzes to interactive videos, you can bring in a much more significant number of leads by engaging with your potential customers through interactive content.
2. Personalization Is Key
The digital space is noisy and crowded, and it will only get noisier. One of the best ways to stand out is through your content. But with all marketers making content marketing their core strategy, you need to level up with personalized and humanized content.
Readers and potential customers are looking for unique and authentic content, and you can bring that to them with a little research and effort. Ideally, we suggest distancing your marketing strategy from your competitors and focusing on finding your own brand’s voice to curate a unique message that resonates with your target audience.
3. Short-Form Video Content Is Getting Popular
From Instagram Reels to YouTube shorts and TikTok videos, short-form video content is taking over, and for good reason. People love watching videos, but they don’t really have time for longer ones, no matter how engaging.
So, use these social media applications and their brilliant features, and create stories and reels to deliver engaging content to your viewers in concise time spans. With short-form videos, you can cover a lot of content, such as FAQs, testimonials, and new product launches.
If you want help with short-form video content or other content marketing approaches, reach out to the digital marketing professionals at OAK Interactive.
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