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When we talk about marketing, most conversations revolve around millennial marketing and the trends and strategies that work for millennials. And it makes perfect sense to do this since most businesses’ customers are millennials, and they will remain so for many more years to come.
However, focusing on millennials shouldn’t stop you from giving your attention to the new kids on the block, i.e., Generation Z.
As a Houston-based creative marketing agency, we believe in keeping up—and marketing to Generation Z is a strategy your business can no longer afford to ignore.
Here’s how you can go about it:
Being a Mobile-Friendly Brand Is a Must
If you want to know who is part of Generation Z whenever you walk into a room, board a subway, or go pretty much anywhere on the planet, we have a tip for you. They’re the ones with the mobile phones in their hands and their eyes glued to the screens.
This generation was born with iPhones and Galaxies in their hands, and any brand hoping to target them but not making themselves mobile friendly is missing out big-time.
Gen Z is scrolling endlessly—making it easier for them to engage with your brand.
Focus on Selling Experiences Instead of Products
Generation Z can see right through traditional marketing campaigns and is simply not interested in hard sells. So, instead of going on and on about your product or why it’s brilliant, your marketing campaign needs to focus on the customers and their experience with the product.
If we put this in numbers, each sale is 25% product and 75% experience. Your marketing strategy should reflect that. This means targeting your buyer’s situation instead of their disposition and ensuring that your marketing campaigns highlight the unique experience accompanying a product.
Unboxing reels, transformation videos, and positive interaction and engagement are all part of your selling experience.
Show Them That You’re a Business With a Purpose
To put it simply, Generation Z cares. They care about the world, climate change, marginalized communities, and other social issues engulfing the world right now and in the near future.
Some surveys clearly show that most Gen Z members choose to buy from businesses that are socially and ethically responsible.
So, your business needs to have a clear purpose—other than making a profit. Understand what your brand is about and what your mission, vision, and values are. Be clear not only about what your business does and how it fulfills a need in the marketplace, but also about how it’s helping to bring change or helping society—Generation Z is listening.
If you want to learn more about marketing to Generation Z successfully, let us help.
As a creative branding agency, we can help you with marketing campaigns and expert SEO services in Houston, Texas, or anywhere in the United States.
Call us for more information and to learn more.
