Search Engine Optimization or SEO is what you do to your website to increase the likelihood that people will find you sooner rather than later on search engines.
Virtually every business needs to be found or discovered on search engines because that’s where people look first. When an organizations overlook the importance of search engine optimization, they lose the most-likely-to-buy prospects who are typically on a journey to buying from those companies.
And this includes all devices from desktop to mobile and tablet devices. With the growing number of people using smartphones and laptops to manage their lives and engage in social media, search engines are being used in unprecedented ways from shopping for products to doing research and finding the next best taco truck.
Here are some of our top reasons why companies need to invest in SEO in 2020:
Target A Larger Demographic
At any given time, there are tens of millions of people searching online. An estimated 2 billion people all over the world have access to the internet. Statistical data shows that over 90% of online activities begin with a search engine query – with over 3 billion searches each day. Given these insights, there are countless opportunities for businesses to attract their target market to their website above all others by optimizing for the right keywords.
SEO Pulls Traffic
People who visit your business website have a higher potential of becoming customers. The data shows that the conversion rates of visitors to prospects are, in some industries, 10 times better than other lead generation tactics. That’s because search engines bring up websites that are most likely to answer the query that the user has typed in. Famously, Google algorithms are constantly evolving to make sure that the most relevant websites appear at the top of search engines based upon the user’s search criteria. The search engine then organically pulls the sites that most closely match and ranks them to the top of your search engine results page (SERPs). These prospects trust the search results so much that they are more likely to buy from top-ranked sites.
On the other hand, people who have been pushed to visit your website through other paid marketing tactics are more likely to shop and click around. That’s not because the businesses they click on aren’t trustworthy, they just haven’t been vetted through Google’s search filter.
SEO Is Less Expensive Than Conventional Advertising
Advertising makes up a huge chunk of a business’s annual budget (the SBA recommends spending about 8% of gross revenue on marketing). SEO can be done at minimal cost reducing the cost per acquisition for customers to a fraction of paid media.
When you consider the cost of having an in-house SEO expert versus hiring the best digital marketing agency Houston to optimize your business website, over the long run, outsourcing typically makes the most financial sense. You may get lucky and find someone with experience and mastery of search engine algorithms and content development which are essential to ongoing SEO management. Or you can outsource SEO to a top company that includes on-site optimizations, off-site optimizations, content creation and ongoing management for a flat fee.
Hire OAK Interactive for SEO services for your business website
Our leading digital company, OAK Interactive, has years of experience helping businesses like yours improve both on-site organic search and off-site rankings for their websites. Our professional SEO services Houston can help you increase the more qualified organic traffic for your website and generate viable leads for your business.