Search Engine Optimization or SEO is what you do to your website to increase the likelihood  that people will find you sooner rather than later on search engines.
Virtually every business needs to be found or discovered on search engines because that’s where people look first. When an organizations overlook the importance of search engine optimization, they lose the most-likely-to-buy prospects who are typically on a journey to buying from those companies.
And this includes all devices from desktop to mobile and tablet devices. With the growing number of people using smartphones and laptops to manage their lives and engage in social media, search engines are being used in unprecedented ways from shopping for products to doing research and finding the next best taco truck.
Here are some of our top reasons why companies need to invest in SEO in 2020:

Target A Larger Demographic

At any given time, there are tens of millions of people searching online. An estimated 2 billion people all over the world have access to the internet. Statistical data shows that over 90% of online activities begin with a search engine query – with over 3 billion searches each day. Given these insights, there are countless opportunities for businesses to attract their target market to their website above all others by optimizing for the right keywords.

SEO Pulls Traffic

People who visit your business website have a higher potential of becoming customers. The data shows that the conversion rates of visitors to prospects are, in some industries, 10 times better than other lead generation tactics. That’s because search engines bring up websites that are most likely to answer the query that the user has typed in. Famously, Google algorithms are constantly evolving to make sure that the most relevant websites appear at the top of search engines based upon the user’s search criteria. The search engine then organically pulls the sites that most closely match and ranks them to the top of your search engine results page (SERPs). These prospects trust the search results so much that they are more likely to buy from top-ranked sites.
On the other hand, people who have been pushed to visit your website through other paid marketing tactics are more likely to shop and click around. That’s not because the businesses they click on aren’t trustworthy, they just haven’t been vetted through Google’s search filter.
less expensive advertising

SEO Is Less Expensive Than Conventional Advertising

Advertising makes up a huge chunk of a business’s annual budget (the SBA recommends spending about 8% of gross revenue on marketing). SEO can be done at minimal cost reducing the cost per acquisition for customers to a fraction of paid media.
When you consider the cost of having an in-house SEO expert versus hiring the best digital marketing agency Houston to optimize your business website, over the long run, outsourcing typically makes the most financial sense. You may get lucky and find someone with experience and mastery of search engine algorithms and content development which are essential to ongoing SEO management. Or you can outsource SEO to a top company that includes on-site optimizations, off-site optimizations, content creation and ongoing management for a flat fee.

Hire OAK Interactive for SEO services for your business website

Our leading digital company, OAK Interactive, has years of experience helping businesses like yours improve both on-site organic search and off-site rankings for their websites. Our professional SEO services Houston can help you increase the more qualified organic traffic for your website and generate viable leads for your business.
Get in touch with our SEO team to find out more about our marketing services for businesses in Houston.

Our Featured Work & Case Studies

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Our Work & Case Studies

February 2, 2024

Stark Services – “AC in the Attic”

Stark Services was an HVAC – Plumbing company in Dallas, TX and part of Church Services...

February 2, 2024

Sudie’s Catfish House “Cheatin'”

Sudie’s is a family-oriented, family-owned restaurant that offers delicious seafood and homemade Southern dishes. Opened in..

February 2, 2024

TOPS Surgical Specialty Hospital

OAK wrote, produced, and directed a video for TOPS Surgical Specialty Hospital, a physician-owned facility in..

December 27, 2023

TOPS Surgical Specialty Hospital

We have worked closely with a wide variety of industries helping them boost their online presence..

December 27, 2023

Eleven Amp IPA

We have worked closely with a wide variety of industries helping them boost their online presence..

December 27, 2023

HUDEF Pickleball

November 1, 2023

Advertising Agency In Houston, TX

We have worked closely with a wide variety of industries helping them boost their online presence..

November 1, 2023

Advertising Agencies In Houston

OAK is an advertising firm that helps businesses grow by strategically defining your brand and its..

November 1, 2023

Why Brands Need Digital Advertising

Digital advertising has grown from gaining prominence to becoming base-level must-have in any marketing strategy. By..

September 16, 2020

St. Thomas High School

We have worked closely with a wide variety of industries helping them boost their online presence..

September 16, 2020

Houston Physicians’ Hospital

Landing Pages

September 16, 2020

Church Pool Services

We have worked closely with a wide variety of industries helping them boost their online presence..

September 15, 2020

Church Services

Church Services Church Services is a home service company that gives homeowners peace of mind knowing..

September 15, 2020

Saturn Retailers of Houston

The Houston-Area Saturn Retailers were unhappy with the national advertising agency’s approach to the Saturn brands..

September 15, 2020

David Taylor Cadillac

 RADIO

September 13, 2019

No Label Oktoberfest Beer Can Design

No Label Brewing has been an OAK client since 2015. During that time, we’ve designed some..

September 10, 2019

Lovett Dental

Lovett Dental helps patients get the smile they want and need by providing everything from teeth..

September 10, 2019

Monterey’s Little Mexico TV

We have worked closely with a wide variety of industries helping them boost their online presence..

July 26, 2019

David Taylor GMC

David Taylor GMC had been in Houston since 1975 and had enjoyed a prestigious reputation with..

July 25, 2019

Karrus Force Protection

Karrus Force Protection was looking to use cutting-edge technology to attract tradeshow attendees to Force Protection’s..

July 25, 2019

Hebel

THE PROJECT To strengthen and expand Hebel’s reputation among architects, developers and builders in the United..

July 25, 2019

Messina Hof

Messina Hof was looking for a way to target a younger demographic to their annual Harvest..

July 25, 2019

Texas Tamale

This is one of 2 ads we created for the Texas Tamale Company. These ads ran..

July 25, 2019

Shephard Park

Shepherd Park is another restaurant and bar owned and operated by Houston restauranteur, Ken Bridge. Creative..

July 25, 2019

Witchcraft

Witchcraft Tavern & Provision Co. is a new addition to the Houston Heights food scene. With..

July 25, 2019

Spirit of Texas

Spirit of Texas is an independent rum distillery based in Pflugerville, TX. They dedicate a massive..

July 25, 2019

Off Label Brewing Co

THE PROJECT No Label Brew Co, a long-time client, came to us with the idea for..

July 25, 2019

Houston Methodist

Developed automation emails for the office of Continued Medical Education for Houston Methodist Hospital for seminar/course..

July 25, 2019

Axis Pipe and Tube

Coming Soon.

July 25, 2019

The El

Website and Branding

July 25, 2019

Summer Sandia

When Texian Brewing Co. approached us to launch their new Bomber limited series with Summer Sandia...

July 25, 2019

No Label Brewing Co.

No Label Brewing Co.

July 25, 2019

See Tim Sell

Challenge: The quirkiness of a home-brew stick figure logo had brought Houston Area real estate company,..

July 25, 2019

Disney Magic Run Bogota

Their Goal Growing the audience Disney Magic Run needed to reach a local audience of fans..

July 25, 2019

Katy Market Day

Coming Soon.

July 25, 2019

Zaza Real Estate

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Pink’s Pizza

After years of the very dynamic Pinks site, Pinks Pizza asked for OAK for redesign. To..

July 25, 2019

Coras Concept

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Liberty

The first bomber bottle commissioned by Texian Brewing was for the Liberty IPA. The sister ship..

July 25, 2019

Santa’s Little Weiner

Annual Christmas card! Santa’s Little Weiner won an American Advertising Federation award in 2015.

July 25, 2019

EMS

EMS USA inc. a fast growing pipeline care company, came to us for a fresher look..

July 25, 2019

Dan Tasset

We brought Dan Tasset’s web identity up to date with the use of a simple, clean..

July 25, 2019

Lady Lazarus

Houston-based screen printer, Lady Lazarus reached out to OAK for a website to help showcase their..

July 25, 2019

Oktoberfest 2016 Campaign

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Ellsworth Plastic Surgery

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Hit King Brew Series

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Hit King Baseball Academy

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Pacesetter Personnel Services

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Brown Plastic Surgery

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Perpetual Peace and Nightmare 4 pack

We have worked closely with a wide variety of industries helping them boost their online presence..

July 25, 2019

Pinks Pizza Relaunch

C L I E N T Pinks Pizza is a Houston-based Pizzaria that’s been serving pizza..

July 22, 2019

GILLEY’S RUB

Gilley’s food line started with a product that’s a natural extension of their light, food-friendly Texas..

July 22, 2019

TEXIAN BREWING CANS

Texian Brewing Company is proud of their Texas heritage. Founded and brewing in Richmond, Texas (southwest..

July 22, 2019

NO LABEL 5TH ANNIVERSARY

We have worked closely with a wide variety of industries helping them boost their online presence..

July 15, 2019

DON JALAPENO AND WHAT THE HATCH

What the Hatch and Don Jalapeno stem from the same family with the only difference being..

July 15, 2019

RICE VILLAGE SCULPTURE INSTALLATION

We have worked closely with a wide variety of industries helping them boost their online presence..

July 15, 2019

BLACK WIT-O IPA PACKAGING

We have worked closely with a wide variety of industries helping them boost their online presence..