Ask any digital marketing agency and they’ll tell you that a well-designed website is the heart of your brand whether you’re in eCommerce or business services. In 2010, there were about 210 million websites; now, there are about 1.18 billion. The space is crowded and noisy.
And in all the ways that matter, your business’s website is your first impression on potential customers. According to 73.1 percent of web-design experts, people often leave a website because of poor and nonresponsive designs. So the premium-quality products and excellent services you offer will generate very little profit if your website doesn’t make the cut.
Here are some ways your website loses money for your business instead of making more.
People trying to find things online aren’t patient, and there are numbers to prove it. More than 50 percent of your website’s visitors will leave if your site takes longer than five seconds to load. And some studies show an even lower threshold, claiming that website visits, especially on retail sites, are abandoned in two to three seconds.
So if your website has terribly slow speed, that could explain the high bounce rate (this is when a visitor visits your page and clicks away because they didn’t see what they were looking for) and very low ROI. With the increasing competition in the eCommerce sphere, your potential customers have too many options to switch to and won’t tolerate your slow speed. Moreover, slower websites face search engine ranking problems as well.
Slow speed can have a number of causes:
More than 50 percent of global website traffic comes from mobile devices. For most eCommerce websites, that number is easily 70-80+ percent. And this figure is expected to grow exponentially in the coming years. So if your website isn’t designed to work as well on mobile as it does on desktops, it’s going to lose customers.
A website that’s easy to navigate on mobile devices has buttons that format for mobile or tablet devices automatically. The user doesn’t have to finger-spread the menu to see it. The files load quickly whether the device is using Wi-Fi or cellular data. All of these factors make for a better mobile user experience and keep users engaged so that they spend more time on your site.
The only thing worse than your website being down is your contact forms not working. Imagine someone interested in your product or service and taking the time to explore your website only to find out that there is no way to contact you—that’s the worst way to lose a customer.
So it’s crucial to test your contact forms and also ensure that there are other means to contact you clearly mentioned on the website.
If you feel that you’re losing leads or sales because of your website user experience, we can help.
Reach out to us at OAK Interactive to start a conversation and for a free website assessment.
We’re a brand marketing firm in Houston, Texas, and can help you design a new website then promote it with expert SEO services.
