Let it Pop: Email Subject Lines that Catch People’s Attention
Email marketing is still one of the most popular marketing strategies today. A report published by the Pew Research Center showed that more than 62 percent of Americans still use email for work-related purposes.
But when it comes to creating an effective email marketing strategy, it’s not just the content that matters. It’s also about engaging subject lines that make the reader want to read more.
Remember, you only have a couple of seconds to grab their attention. And if done right, those couple of seconds are all you need.
With that in mind, here’s what you can do to make sure that your subject lines ignite curiosity within your readers:
Use Their Name
Let’s say your name is “Molly.” Have you ever opened your email, only to find a message from a company that says “Molly, Now’s Your Chance To…?” Even if you don’t trust emails from strangers or brands, you’ll still be curious about its contents. After all, they did use YOUR name. Compare that with an email that says “Dear Reader.” Who’s that? You can’t hit the DELETE button fast enough.
When you use your readers’ names, you’re humanizing your brand. You’re addressing them specifically rather than generally showing them that you are talking directly to them and not just an audience.
“Your Order Has Been Shipped!”
If you’re in e-commerce, the fact that a customer has ordered from you is a tremendous opportunity re-market to them. Don’t waste it.
You know that feeling of excitement that you experience when you’re at a restaurant and you see the waiter bringing you food? That’s how customers feel when you send them an email telling them that their order has been shipped.
As an online store, you have to send them an email informing them that the products they ordered are on their way. But use this as an opportunity to market other products or make sure they’re signed up for your promotions and notices.
Make sure your messages are short, interactive, and engaging. One way to engage deeper is to include a coupon or coupon code for discounts on a future purchase.
Use a Headline That’s Exclusive to Your Audience
More than using a recipient’s name, you can increase your open rate by talking directly to their interests. Chances are, you’re not sending out spam email, so your list has been created either organically by collecting it through your website or you purchased a list from a legitimate source. Your emails are going to go to an audience where you know their name and generally what they’re interested in–hopefully something to do with your product or service.
Take this subject line from an email we got recently: “Only Hardcore Fisherman Need Apply.”
If I’m a fisherman, I’m interested. If not, I’m deleting it. Then it adds the words “Hard Core” which makes it more compelling since, if I am, indeed “hardcore,” I’m opening it. But if I’m not what I consider hardcore, I’m still opening it because I want to know what the “hardcore” guys are doing.
It gets even more exclusive with the word “only.” As if they’re going to screen applicants and turn away all of the fishermen who are NOT hardcore. Yeah, right. I’m still opening it because I want to know why this product is for hardcore fishermen only.
There are a lot more ways to increase interest, open rates and conversions using email marketing.
If you’re looking for a digital agency Houston that can help you create amazing email marketing campaigns, give us a call. We can design a campaign with subject lines that grab the attention and convert visitors to leads.
OAK Interactive is one of the leading digital marketing agency in Houston that offers brand strategy, advertising, media planning, SEO, PPC campaigns, email marketing, and more.
Learn more about our services calling us at (832) 321-3196.
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