On average, a person receives more than 100 emails in a single day. And that’s just work emails—it doesn’t include the promotional emails you’ve been sending your customers.
Needless to say, if you want your emails to stand out in this sea of digital mail, you need to go the extra mile.
According to most email marketing statistics, digital marketing agencies report a 20 percent boost in sales revenue when using personalized email campaigns—so personalized email marketing is a great place to start.
Here are some ways to make sure they’re on point:
Segmentation should be the first step when it comes to personalized email campaigns. It allows you to send out targeted, relevant, and personalized emails to your audience.
There are several ways to segment your subscribers based on the kind of products or services you offer. For instance, you can segment them into groups based on geography, gender, age group, and even buyer persona.
Segmentation will allow you to personalize the email campaigns and make them more relevant to your subscribers. You’ll instantly see more open rates, increased clicks, and a reduction in unsubscribers.
The content of your email needs to be personalized for each subscriber. And since the subject line is the first thing they’ll see, it’s where your personalization efforts should start. To personalize the subject line, you should simply add the subscriber’s first name; it’ll help instantly capture their attention.
Moreover, you can use their name in the rest of the text of the email as well. It adds a human touch to your content and makes it sound less generalized. However, make sure not to use their name too often—that could look a bit absurd.
The purpose of special offers is to encourage more sales, but offering the same promotion or discount to everyone isn’t a practical approach.
Since you’ve segmented the subscribers, make sure everyone receives offers relevant to their preferences and other variables.
For instance, you can divide the offers based on gender, i.e., if you’re selling clothes, you can ensure that your female subscribers receive only the offers for the women’s collection while the male subscribers receive only the men’s collection.
You can also personalize the offers based on geographical location, previous purchases, and so on.
If you feel like your personalized email campaigns can do a lot better, reach out to us at OAK Interactive. We’re a creative marketing company that can help you with all your digital marketing efforts, including email marketing campaigns.
Give us a call to learn more.
