Considering that 99% of customers check their email every day, it’s no wonder that they claim that email is their preferred way of receiving brand updates.
Email marketing is one of the most cost-effective strategies that provides a reliable form of communication between your customers and your brand. It allows you to reach out to your valuable consumers and target audience in a place they visit every day—their email inbox.
When it comes to efficient and successful email marketing, keeping your contact lists clean and your content relevant is crucial. A well-organized email list is a valuable asset—by putting your subscribers in the right segment whether it’s by interest, by geography, by where they are in the customer journey, it allows you to achieve higher click-through rates and prevent hard bounces.
Our email list management services help you track subscribers, keep them engaged, boost sign-up and remove both dead weight as well as duplicate contacts from your list.
Keep in mind that negative spam reports, soft and hard bounces, and disengaged subscribers have a negative impact on your sender reputation. This, in turn, damages the reputation of your IP, lowering your email deliverability even further.
An engaged list is a win-win for both your valued customers and your brand.
Reach out to our OAK Interactive team to not only build and manage your email list but also convert it into high-return revenue sources.
Here’s what you get with OAK’s email list management services:
We can help you build a mailing list from scratch, clean duplicate records, and verify email addresses to ensure you’re not wasting time and money on addresses that don’t exist. Our aim is to ensure you have a strong sender reputation.
We divide your email list into smaller sections based on demographics, newsletters, discounts, event details, and/or purchase history to help you send targeted emails.
Upon identifying unengaged subscribers, we devise re-engagement campaigns with targeted messages to bring them back.
We use analytics to analyze how your subscribers interact with emails that are sent out. This gives us a chance to stay on top of customer behavior and build a successful email campaign that caters to those analytics.
In addition to removing hard bounces and recurring soft bounces, we also remove inactive contacts at the end of re-engagement campaigns to maintain your email lists’ reputation.
OAK Interactive provides an affordable and personalized way to reach out to customers in a targeted way helping you boost sales, enjoy high conversion rates, and drive traffic to your business.
As a top digital marketing agency in Houston, we’ve worked tirelessly to perfect our email marketing solutions over the years with clients from various industries.
Get in touch with our team today to build connections and form deeper engagements with your customers through email marketing.